The membrane in a fuel cell plays an essential role in permeating the ionic charges of positive and negative ions without passing the fuels and electrons through it. The membrane's common materials are perfluorinated polymer, non-fluorinated or hydrocarbon polymer, and natural polymer. The physicochemical properties of the membrane have the most significant influence on the performance of fuel cells in terms of mechanical stability, ionic conductivity, power output, and cell operation longevity. The incorporation of nanoparticles into polymeric-based materials improved the membrane's properties by suppressing fuel crossover, improving water retention, and increasing ionic mobility across the membrane. The effect of incorporating nanoparticles is determined by their type, size, shape, surface acidity, and relationship to the polymer matrix. The blending, sol-gel, and infiltration methods are used to develop the nanocomposite membrane. Compared to a commercial membrane in a fuel cell application, most of these membranes demonstrated superior cell performance. Based on published literature, this review briefly described the design and influence of specific advanced nanomaterials incorporated in polymer matrix toward membrane performance.