Small and Medium Enterprises (SMEs) industry has developed rapidly and it has become one of the major contributors to the Malaysian economy. This research is focused on the food and beverage industry at Halal SMEs which were developed to become export-ready so that they will gradually become a global player. Social media can be described as a newly emerging phenomenon in which it has evolved the business operating environment in Malaysia. Additionally, social media allows businesses to communicate speedily and cheaply with customers. It is also a medium to build a strong customer and public relationship, market development and to gain information that can be used to generate business leads that may increase sales and thus grows the Halal SMEs. This research will also focus on the factors influencing the adoption of social media in Halal SMEs. The social media adoption models were developed from the theory of Technology Acceptance Model (TAM) by including the perceived usefulness, perceived ease of use and perceived trust. The survey method was chosen in order to prove the factors influencing the adoption of social media among Halal SMEs. The result showed that all the three variables (perceived usefulness, perceived ease of use and perceived trust) in this study have their relationship with the dependent variables (adoption of social media). From the regression analysis result, perceived usefulness is the highest factor that influences the adoption of social media in food and beverage industry at Halal SMEs.

Small and Medium Enterprises (SMEs) industry has developed rapidly and it has become one of the major contributors to the Malaysian economy. This research is focused on the food and beverage industry at Halal SMEs which were developed to become export-ready so that they will gradually become a global player. Social media can be described as a newly emerging phenomenon in which it has evolved the business operating environment in Malaysia. Additionally, social media allows businesses to communicate speedily and cheaply with customers. It is also a medium to build a strong customer and public relationship, market development and to gain information that can be used to generate business leads that may increase sales and thus grows the Halal SMEs. This research will also focus on the factors influencing the adoption of social media in Halal SMEs. The social media adoption models were developed from the theory of Technology Acceptance Model (TAM) by including the perceived usefulness, perceived ease of use and perceived trust. The survey method was chosen in order to prove the factors influencing the adoption of social media among Halal SMEs. The result showed that all the three variables (perceived usefulness, perceived ease of use and perceived trust) in this study have their relationship with the dependent variables (adoption of social media). From the regression analysis result, perceived usefulness is the highest factor that influences the adoption of social media in food and beverage industry at Halal SMEs.

Using the scale of communication apprehension developed by McCroskey, a comparative study has been conducted between English majors and non-majors of different English learning experiences in a Chinese university. Whereas all the subjects remain at the medium level of communication apprehension, no significant difference was found across different communication scenarios among students of different majors as well as different grades. The results imply that the cause of communication apprehension might not be necessarily associated with differences in learning experience, syllabi or even teaching approaches. The characteristics of the high-contextual Chinese culture may be interpretable to this non-difference result. Thus, we may hypothesize with confidence that psychological approaches may be more effective to reduce the phenomenon of mute English of Chinese learners and their reticence in English class.

Agriculture today must meet the demands of modernization, which include creating productive and innovative products. The success of this sector is aided by the evolution of technologies such as Information Communication Technology (ICT). Though television is categorized as traditional media, it is still considered an essential component of ICT and has been proven to play a crucial role in agricultural development, particularly on its extension process. This paper focuses on the problems faced by the agriculture community in receiving relevant information through television. This is a quantitative study which uses a questionnaire to obtain the data needed. A total of 400 respondents among farmers from four selected states in Peninsular Malaysia were surveyed. The data reveals that the main problems faced are few opportunities to watch television, short air times, and the fact that agriculture programs are not the farmers' main preference in terms of what to watch. Based on the results, a related discussion is conducted and recommendations highlighted; these can assist concerned parties in strengthening their extension strategies.

Online communication platforms have enabled millions of users to easily communicate with one another. WhatsApp is one of the most popular communication platforms in the United Arab Emirates (UAE), especially among university students. To better understand the effectiveness of WhatsApp, this research examines the trends and impact of WhatsApp usage among undergraduate university students in Abu Dhabi. The study also investigates the use of emoji and text messages as a replacement to the interpersonal communication that conventionally occurs in the process of face-to-face interaction. By means of a survey, this study found that Abu Dhabi University students consider WhatsApp to be an effective interpersonal communication medium. Although miscommunications often occur while using WhatsApp, the perceptions of the respondents varied greatly due to their own experiences and feelings regarding its use.