Perkembangan teknologi informasi telah membawa dampak positif dalam dunia bisnis dan pemasaran. Hadirnya platform digital marketing dapat memberikan keuntungan baik bagi pemasar maupun bagi konsumen. Tujuan penelitian bertujuan untuk mengetahui dampak kualitas produk, promosi, harga, tempat, dan kepercayaan terhadap keputusan pembelian online. Populasi dalam penelitian ini yaitu Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Palopo berjumlah 402 Mahasiswa. Penentuan jumlah sampel yaitu menggunakan rumus Slovin pada tingkat presisi 5% diperoleh sebanyak 200 sampel. Metode analisis yang digunakan yaitu analisis regresi linier berganda. Hasil penelitian diperoleh informasi bahwa kualitas produk, harga, tempat, dan kepercayaan berpengaruh positif tidak signifikan terhadap keputusan pembelian onlien, sedangkan promosi memiliki dampak positif signifikan pada keputusan pembelian online.

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This study aims to analyze the influence of the marketing mix consisting of products, prices, places and promotions as one of the marketing strategies at Solata Cafe Palopo. The population in this study is Solata Cafe Palopo customers with a sampling technique using purposive sampling and data obtained by distributing questionnaires to 100 respondents. The method used in this study is the evaluation of SEM models using Partial Least Square (PLS). Results of the study show that product, place and promotion variables have a significant effect on customer satisfaction while the price variable does not have a significant effect on customer satisfaction; and customer satisfaction has a significant effect on customer loyalty at Solata Cafe Palopo. R-Square in this study means that the influence of product, price, place and promotion variables on customer satisfaction is influenced by other variables outside this study.

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The organization's success in achieving its goals is dependent on how good the quality of the performance of its employees is. In this study, performance is used as an independent variable and leadership style, work environment, and organizational commitment as dependent variables. In this study, there were 100 samples used with data testing tool using SPSS 21. The results are that leadership style, work environment, and organizational commitment have a positive and significant influence on the performance of ASN at the Agriculture Service, Fisheries Service, Food Security Service, and Land Office of Palopo City simultaneously and partially where all the significance value is below the alpha level.