The rapid growth of billboards that are used as a medium of communication and marketing of products and services, one of which is caused by increasing community needs and development of technology & information. The rapid growth must be responded to well by the Semarang City Government so that strategic points for regional income can be maximized while maximizing spatial planning efforts in Semarang City. Based on this, the research itself aims to formulate a billboard structuring policy in the city of Semarang by using a qualitative descriptive method. The formulation efforts were carried out through several analysis points which resulted in each building function and land use affecting the provisions relating to billboards and the development of advertisement plots on private land to be controlled because they were related to environmental aesthetics, road benefits and road space could also be used for advertising and information media provided that they get permission from the road organizer according to their authority.

Disaster is one of the most significant global challenges confronting the society and environment in recent days. It poses a threat to the cultural heritage of conservation areas, including Malay Kampung (Kampung Melayu) Semarang. Today, it is experiencing physical, social and economic degradation, triggered by environmental factors and disasters such as flooding. This research therefore aims to identify the areas of residual disasters and monitor its impact on spatial expression and the resilience patterns. New adaptation and spatial expression develop when there is prolonged contact between flood disaster and the environment. Hence, a spatial expression transformation due to disaster adaptation occurs this expression is a type of resiliency pattern vulnerable in the area. During flood disasters, this pattern is essential to observe and understand the resiliency along with the sustainability of the cultural heritage of these affected areas. This research used qualitative method, Descriptive analysis technique conducted in this study to determining the research area delineation, identifying phenomena of flood disasters in Malay Kampung Semarang, analyzing spatial expression of Malay Kampung Semarang, and determining flood effects on spatial expression. Banjar Kampung was then chosen to represent the entire Semarang Malay Kampung. The spatial expression affected the building conditions, resulting in damage to some inhabited and non-inhabited buildings though some were not severely affected (are in good condition), and however, the buildings can be renovated. Out of the 57 buildings, in the region, 41 are in good condition and 16 others are in damaged condition. The result obtained from the study indicated that the flood phenomenon that occurred is now improved. The occurrence, depth, affected areas and duration of flood has improved as shown in this study.

Gang Banjar Kampung Melayu berada di kawasan pesisir bagian utara Kota Semarang. Kawasan ini rawan terkena banjir rob, sehingga menjadikan masyarakat melakukan upaya adaptasi dalam menghadapi ancaman banjir rob tersebut. Penelitian ini mengkaji dampak banjir rob, upaya adaptasi masyarakat pesisir Gang Banjar Kampung Melayu dan peran pemerintah. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif eksploratif. Pengumpulan data dilakukan dengan metode triangulasi melalui telaah dokumen, wawancara, dan observasi. Hasil dari penelitian ini menunjukkan bahwa banjir rob berdampak pada lingkungan, sosial dan ekonomi. Kemudian masyarakat melakukan upaya adaptasi, baik bersifat soft (non-fisik) maupun hard (fisik). Pemerintah telah berperan dalam adaptasi fisik, melalui pembangunan rumah pompa, optimalisasi pintu air Kali Semarang, melakukan peninggian jalan dan perbaikan drainase. Namun, pemerintah belum berperan dalam adaptasi non-fisik untuk meningkatkan kapasitas sosial dan pemberdayaan ekonomi masyarakat.

Semarang Chinatown has a potential to be developed as an alternative tourism attraction in Semarang. This area has a local distinctive identity, historical value, and many community events. Development of these events threatened the existence of traditional spaces in the area, marked by the threat of building functions transformation as a result of demands for the development of economic activities.The aim of this studyis to analyze the direction of appropriate community events as an effort to conserve Semarang Chinatown. The method of this study is a qualitative method using descriptive analysis and SWOT analysis techniques. The results of this study show that the event model that can be utilized in the preservation of Semarang Chinatown is a model of event that seeks to conserve the area, provide an additional income for the community, and involve the community in its development and implementation. Warung Semawis is the right model of event to be utilized because it has an established routine intensity, good branding and interaction between communities, good event management, and cooperation.