This research study investigates the relationship of innovation with organizational performance of the telecommunication sector. The independent variables are process innovation, product innovation and organizational innovation as an organizational culture as moderating variable. The research is survey research in which questionnaire is administered to 200 employees that are concerned with innovation in telecom industry present in Islamabad and Rawalpindi to ensure reasonable response. The data was analyzed through the SPSS v.20 software. Results showed that product innovation, process innovation and organizational innovation has a positive impact on organization performance.

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Recently rising sea levels and a decrease of Indus water into the delta have resulted in high seawater intrusion at the coastal shores of Sindh. Seawater intrusion has severely affected the livelihood sources of local people. Therefore, this study is conducted with an aim to measure the economic effects of seawater intrusion on the lives of the local population in the deltaic coasts of the Sindh region in Pakistan. This is a quantitative study conducted through a survey questionnaire in the coastal belt of Badin and Thatta districts of Sindh province, Pakistan. A total of 200 participants were recruited in the study through multistage sampling. Results show a significant impact of seawater intrusion on the economic conditions of coastal communities in the province of Sindh, Pakistan. Adverse effects of seawater intrusion can be seen in the shape of a decrease in cultivated land, low agricultural production, decreasing livestock production and fishing quantity.

The accelerating trend of social media usage has allowed users to gain knowledge about the tourism experiences of other people through reactive and proactive interactions. The primary aim of this study is to identify whether social media is playing a constructive role in increasing the development and productivity of the tourism business. The research also evaluates the effects and advantages of earned media marketing tools over social media advertisements shared by tourism companies in the process of deciding about tourism packages. This research consists of a quantitative approach. A random sampling method has been adopted by researchers todisseminate closed-ended questionnaires and a total of 206 responses were collected. After applying the reliability test through SPSS, data were examined through ANOVA and Tukey’s HSD testing. Results determined that people are more eager towards seeing and gaining public opinion than the promotions and advertisements shared on social media by tourism companies. They especially consider the experiences and viewpoints of their close relations like relatives, friends, and colleagues as well as Vloggers and social media influencers while deciding to visit a tourist spot. Because of the findings, it can be recommended that tourism companies shouldfocus more on earned media marketing tools than traditional advertising techniques while designing their marketing strategies.

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