There are three types of retirement villages development business models: the outright sale model, the lease for life model and the rental model. This paper aims to investigate the influence elements of chosen business models adopted in Malaysia's retirement village development. This study uses a qualitative research method through interviews with the selected developers as case studies. The prominent contemplation for developing retirement villages are sustainability, practicality, profitability and land availability. Local developers have been mindful and creative in implementing their retirement village business models. Keywords: Property Development; Retirement Village; Business Model; Case Study eISSN: 2398-4287 © 2023. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v8i23.4471

The retirement village market in Malaysia is still considered a blue ocean due to having low supply. Following the developments of retirement villages in Malaysia, it can be observed and stated that there is no single uniform business model being implemented. Evidently, there are a number of different business models being adopted in these retirement village developments. Therefore, this article aims to identify the types of business models being adopted in the development of retirement villages in Malaysia. This qualitative study was obtained through reference materials, books, past journals, past theses, newspapers, internet sources as well as past research related. As a result, there are three distinct types of business models that can be found in Malaysia, which are the sale outright model, lease for life model and rental model. The involved parties in providing and developing the retirement homes have been so mindful and creative with the implementation of their respective business models in order to come up with a formula that is successful in Malaysia.