There are three types of retirement villages development business models: the outright sale model, the lease for life model and the rental model. This paper aims to investigate the influence elements of chosen business models adopted in Malaysia's retirement village development. This study uses a qualitative research method through interviews with the selected developers as case studies. The prominent contemplation for developing retirement villages are sustainability, practicality, profitability and land availability. Local developers have been mindful and creative in implementing their retirement village business models. Keywords: Property Development; Retirement Village; Business Model; Case Study eISSN: 2398-4287 © 2023. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v8i23.4471