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The product's quality and price are two considerations that consumers weigh before making a purchase. With the Gebug milkfish micro, small, and medium enterprises (MSME), as many as 17 businesses in Losari District, Brebes Regency, this study aims to evaluate the impact of product quality and price on customer satisfaction. The participants in this study were 212 Losari District buyers of MSME milkfish products. With a total sample size of 34 consumers, this analysis used the random sampling technique. Quantitative analysis using a survey approach was used in this study. The price variable received a T-count value of 4,196 with a significance value of 0.001 less than 0.05 (0.001 0.05) based on the results of the t-test statistic, and the regression coefficient has a positive value of 0.715, so it can be inferred that the commodity price has a positive impact on buying decisions. The regression coefficient has a negative value of -0.148, and the T-test statistical results of the product quality variable obtained a t-value of -0.748 with a significant value of 0.459 greater than 0.05 (0.459 0.05) that the quality of a commodity has a positive impact on buying decisions. In this research, product quality and price influence buyer decisions for Gebug milkfish in Brebes Regency's Losari District. Since the regression coefficient is negative (-0.148), it can be inferred that product quality positively impacts buying decisions. In this research, product quality and price influence buyer decisions for Gebug milkfish in Brebes Regency's Losari District. Since the regression coefficient is negative (-0.148), it can be inferred that product quality positively impacts buying decisions. In this research, product quality and price influence buyer decisions for Gebug milkfish in Brebes Regency's Losari District.

Kendal is the area in Central Java with the most red guava fruit production, according to the Central Bureau of Statistics Republic of Indonesia. The production of red guava in Kendal Regency increased from 97,050 to 222,548 quintals between 2014 and 2016. In 2017, output fell to 137,671 quintals; however, in 2018, production rose to 159,079 quintals, still falling short of the previous year's total. This study used a business model canvas (BMC) methodology and SWOT analysis to map the existing red guava agribusiness business model and create a development plan for it. The interpretation of the SWOT diagram shows that guava farmers in four districts of Kendal Regency are in quadrant I, which indicates that they are in growth conditions with good opportunities and strengths to support the expansion of a red guava business. BMC demonstrates the need for additional consumer segments in order to reduce wholesaler dependence with several strategies. 1) Expansion of the trading network (2) Increasing key resources, (3) Adding key activity, such as regulating the harvest period for red guava and post-harvest processing. (4) Value proposition, by improving the quality of red guava

This research aims to analyze factors and strategies in dairy cattle agribusiness improvement to increase milk production in Central Java. Survey method was used in this research, the research sites were selected by purposive sampling method, based on the potential development area for dairy cattle business in Central Java. The two sites were: Semarang Regency and Boyolali Regency. Sample of this research are 30 respondents. The data were analyzed descriptively and statistically. Factors in improvement of dairy cattle agribusiness to increase milk production were analyzed using multiple linear regression statistical model. The strategies of dairy cattle agribusiness improvement were analyzed using the Strength, Weakness, Opportunity, Threat (S.W.O.T) model. The result of this research showed that the independent factors overall significantly influenced (P<0.01) the production of milk, with a coefficient of determination (R2) value of 0.60. It was determined that the best strategy for dairy cattle agribusiness improvement was the SO strategy, which is to utilize strength to achieve business opportunity.