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In recent years the efforts of raising awareness of balanced and healthy nutrition in all over the world and in our country have made a successful impact on public. With this awareness and the need to live a longer and healthier life people tend to consume trusting, natural, additive free, healthy, and traditional food.However living conditions make it impossible for people to make traditional foods themselves therefore people are inclined to buy them. Nowadays, traditional food shopping via social media is gradually increasing. In order to meet the demand of traditional food, satisfy the need of consumers and turn this situation into an opportunity numerous micro entrepreneurs use social media (Facebook and Instagram).This research aims to study the importance of social media shopping of traditional foods and the importance of financial aspect of the said shopping. In order to realize this aim, contents were completed and the relationship between literature and contents was promoted with primary work. With conceptual framework, hypothesis of the research has begun to develop. The questionnaire in accordance with this aim provided a research that is primarily about the financial contribution of buying traditional foods via social media to consumers and to the company. The results obtained were evaluated with statistical analysis and tested with hypotheses. According to the analyses, it is found that traditional food shopping via social media provides high financial gain to consumers and companies. It is also ascertained that if the selling rates of the traditional food producers who do marketing via social media increase, their marketing costs decrease and therefore financial profits increase significantly.

Katılım bankalarının çalışma prensipleri mevduat bankalarından farklı olması dolayısıyla finansal sistemi tamamlayıcı bir unsur olmalarının yanında mevduat bankaları ile aynı rekabet ortamı içinde faaliyet gösterdikleri de bir gerçektir. Bu açıdan katılım bankalarının finansal performanslarının mevduat bankalarına göre farklı olup olmadığı daha yüksek ya da daha düşük bir performans sonucu ortaya koyup koymadıkları bu bankaların gelecekteki büyüme performansları hakkında ipuçları verecektir. Bu çalışmada 2010-2016 yılları verileri kullanılarak Türkiye Finans, Albaraka Türk ve Kuveyt Türk olmak üzere 3 katılım bankası ve benzer büyüklüklerde üç mevduat bankasının (Şeker Bank, Türk Ekonomi Bankası ve ING Bank) finansal performansları karşılaştırılmıştır. Karşılaştırmada kârlılık, likidite, risk ve borç ödeme gücü, aktif kalitesi ve sermaye yeterlilik başlıklarında toplam 11 oran kullanılmıştır.

Purpose-This study aims to explain the importance of the internet activities for companies' marketing strategies to add some value to the company. -E-marketing activites, which add value to a firm, should be taken into consideration during decision making process. Therefore, calculating the return on e-marketing activities investments is useful for both finance and marketing specialists. Methodology--In this study, the effects of e-commerce activities on firm value regarding tangible and intangible assets are examined. Financial statements are analyzed for determining tangible assets. E-marketing activities are taken into consideration as intangible assets and whether these activities affect firm value or not are analyzed. Accordingly, in this study, the firm value before and after launching emarketing activities as well as the change among the factors which add value to a firm are analyzed in detail. Findings--The relationship between firm value and the predetermined data of e-marketing activities is analyzed. The study first dwells on the factors which affect firm value and shareholder value, and then on whether there is any difference between the factors before and after launching e-marketing activities. Findings show that businesses have increased their firm value after they started e-commerce. Conclusion-As a conclusion, after the introduction of e-commerce operations, it became clear that firm value of the companies increased but starting e-commerce activities in early years doesn't bring the competitive advantage to the early adapters of e-commerce.