У статті досліджується мотивація як один з найважливіших факторів, що впливають на конкурентоспроможність персоналу підприємства. Розглянуто основні передумови виникнення поняття конкурентоспроможності персоналу підприємства.  Визначено сутність поняття «конкурентоспроможність персоналу», що включає в себе сукупність конкурентоспроможних переваг усіх працівників організації. Здійснено оглядовий аналіз впливу факторів на конкурентоспроможність працівника на зовнішньому ринку праці, які безпосередню зв'язані з характеристиками ринку праці.  Здійснено оглядовий аналіз системно-цільового підходу в управлінні. Сформовані конкурентні переваги персоналу під впливом внутрішніх та зовнішніх чинників і розглядаються як результат навчання, розвитку та діяльності. Розглянуто методологічні підходи до формування системи мотивації персоналу на промисловому підприємстві. Охарактеризовано мотиви, що спонукають людину ефективно працювати на робочому місці. Сформовано основні ідеї щодо розвитку мотивації персоналу підприємства. Визначено фактори мотивації працівників підприємства.

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The article analyzes the organizational culture as one of the important factors in the successful operation of the enterprise. The development of organizational culture ensures the harmonization of social and economic factors, increases the stability and competitiveness of the enterprise. A number of meaningful characteristics inherent in any organizational culture are considered. A detailed assessment of the level of corporate culture is based on the formation of a system of indicators that characterize this culture. In order to assess the level of corporate culture, expert research methods are used, which allow to give promising assessments of qualitatively new processes and phenomena that have not previously occurred in public life and about which, of course, there is no statistical information. The urgency of introduction of modern motivational technologies is considered. The experience of introduction of motivation system on key indicators at the enterprise is analyzed. The advantages of the motivation system based on the assessment of goals and KPI are determined.

The competitiveness of the personnel is a significant factor in the formation of the competitive advantages of the enterprise. In particular, due to the high qualification level of the staff, such competitive advantages in the functioning of the enterprise as effective implementation of innovations, improvement of product quality, achievement of high labor productivity are ensured. Increasing the efficiency of the operation of the enterprise depends on the management of the competitiveness of the personnel, for which certain measures should be proposed, among which the most relevant are the hr-tools for increasing and evaluating the competitiveness of the personnel as a component of the technologies of the professional development of the enterprise, which requires further research into certain issues. The purpose of the article is to introduce effective HR tools to increase the competitiveness of personnel as a component of the enterprise’s professional development technologies aimed at preserving and developing human potential, namely: ensuring effective employment; growth of wages and incomes; increasing the level of social security and social protection of employees; attraction of investments in continuous professional training at work; encouraging high motivation to work, creative realization of employees; striving for competitive advantages in work and continuous educational and professional development. The article examines the implementation of effective HR tools for increasing the competitiveness of personnel. The tools for increasing the competitiveness of personnel as a component of the enterprise’s professional development technologies are summarized and systematized. The essential characteristics and value of the competitiveness of the enterprise’s personnel as a component of the technologies of the enterprise’s professional development are determined. HR tools for increasing the competitiveness of the company’s personnel are given. The importance of the qualities of assessing the competitiveness of the company’s personnel was determined. A personnel incentive system was built based on the results of increasing the competitiveness of the company’s personnel. The results of the calculation of the integral indicator of the level of competitiveness of the management personnel of the enterprise are presented. Recommendations regarding gradations of results are substantiated by assessing the competitiveness of personnel as a component of the enterprise’s professional development technologies. Therefore, the level of competitiveness and attractiveness of the business, its ability to survive in the competition and function effectively in the market with a certain level of guarantee of profitability directly depends on the level of competitiveness of the personnel.

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