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The article examines the features of the transformation of strategic management accounting in the process of forming a digital economy under the influence of intensifying technical and technological development, the introduction of new information technologies in business processes occurring both in enterprises and in the environment. It is determined that the significant spread of digital software solutions in the field of analytical support of business entities contributes to the general complexity of the functions implemented through management accounting. At the same time, the obtained results indicate an increase in the ability to assess more complex trends and processes related to economic activity of enterprises. At the same time, the data obtained by processing with the help of digital analytical software solutions are characterized by a high level of reliability, which allows them to be used with high efficiency in the process of forming a long-term development strategy of the entity. It is determined that the key feature of the use of digital solutions in strategic accounting is the need to work with Big Data, which provides maximum coverage of all factors of possible impact on the enterprise and its business processes at all levels. It is proved that the introduction of digital technologies in the practice of management accounting provides its intensive development, which is due to the need for high-tech digital analytical software, which increases efficiency in the field of calculations and strategic decisions on enterprise activities. The specificity of this process is that the total amount of revenue and the level of complexity of the information processed by the target digital software significantly exceeds the old methods of strategic accounting. It is determined that the digitalization of management accounting provides the ability to process significant flows of information with modern digital platforms, which improves the capacity of the enterprise to form and implement multifactor models of its strategic development.

To assess the effectiveness of the management of land resources for agricultural enterprises suggested factors affecting the market for agricultural products, which integrates a system of environmental, economic and social indicators in this area. The paper highlights main theoretical aspects of the land resource management of the agricultural enterprises. The essence of land resource management is shown based on the definition of the objects of management, which are land resources of agricultural enterprises, subjects of management, which are landowners and employees of such agricultural enterprises, and objective of management, which is providing and maintaining the efficiency of land resources usage as a key factor of agricultural production. The land market and its structure are presented in detail. The characteristic structure of land resources leading European countries. Described prospects management of land resources of agricultural enterprises. A complete analysis of mortgage lending secured by agricultural lands has been carried out. A decrease in the number of agricultural enterprises, which is mostly connected with imperfections of land governance, formed in the state, has been identified. Relationships between strengths and weaknesses of agricultural enterprises, opportunities, and threats of efficient land use have been identified. Scenarios of economic development have been considered, which should be taken into account while developing a strategy.