The rapid pace of technological change taking place today makes it even more important for marketing educators to incorporate relevant technical and higher level meta-skills in their digital marketing courses. We review the pedagogical literature on skill development and project-based learning and detail two live course projects designed to help students develop technical skills related to digital marketing in addition to important meta-skills involving creativity, critical thinking, collaboration, and communication. We evaluate the impact of the projects through a direct and indirect assessment process. Findings suggest that live project–based learning can support the development of the technical and meta-skills necessary for students to adapt to uncertainty and ambiguity and become future proof and real-world ready as they enter the workforce. We discuss the benefits and challenges associated with moving digital marketing education from conceptual to real-life projects and highlight pedagogical recommendations for educators who want to integrate live project-based learning into their courses.

A retrogression and reaging (RRA) treatment was performed on 2195 Al-Li Alloy. The exposure times were from 5 to 60 min, and the temperatures were from 200 to 250°C. Samples that were exposed to a salt spray test had overall similar mechanical properties as compared to those that were not exposed. The percent elongation, however, was significantly deteriorated due to the salt spray exposure. The mechanical properties of the 2195 samples were compared to those of 2099 samples exposed to similar treatments in an earlier study.

The objective of this study was to investigate the feasibility of performing retrogression and reaging (RRA) heat treatments on 2099 aluminum-lithium alloy. The retrogression temperatures were 200-250°C and retrogression times were 5-60 min. Half of the samples were exposed to a salt fog environment. Interestingly, the samples exposed to salt spray had consistently higher mechanical tensile properties than those which were not exposed.

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