Digitalization of the global economic processes has had a great impact on the digitalization of higher education. The idea of developing this area of educational activity is supported by many researchers who speak about the possibilities of expanding 24/7 learning technologies for the digital generation, thereby increasing the competitiveness of the university. The purpose of this article is to analyze the pros and cons of organizing the higher education process using digital technologies. The methodological basis of the research were the theories of management, consumer behavior and sociology. Based on structural and logical analysis and deduction, the positive and problematic aspects of implementing distance learning in universities were identified. The article presents a critical review of the literature that reveals the essence and directions of digital technologies management and the basics of consumer behavior of digital users. Based on desk research, the analysis of university students ' feedback on the use of distance learning technologies was carried out. The attitude of students to the online educational process was determined. The positive sides and the problems of using digital technologies in the university were identified. Recommendations were made on improving distance education.

Humanitarian workers operate in complex environments with various challenges and demanding working conditions. These challenges put aid workers in a range of risks and under the pressure. However, human resources are crucial for success of humanitarian operations in general. At the same time, each humanitarian operation is reliant on logistics and logistics activities are always connected with logistic staff. Understanding what motivates logisticians to join the humanitarian sector is essential information for humanitarian organizations and for recruiters within. Also, knowing which factors influence motivation and job satisfaction of humanitarian logisticians could help the organizations to struggle with the extremely turnover they have to face. Up to this moment, needed skills and the performance of humanitarian logisticians were examined. Also, the motivators of humanitarian workers are covered in previous research. Therefore, the additional aim of this research is to extend the knowledge about the human resources in humanitarian sector as well.

No abstract

No abstract

The article considers the influence of the geobrand of Yekaterinburg and the Sverdlovsk oblast with regards to attracting foreign students to the universities in the region. It provides the statistics on the positive economic impact of the geobrand on the educational trend of foreign youth migration. What attracts foreign students is not only the university, but also the region itself. In case of Yekaterinburg, it is a well-known geobrand created historically purposefully or spontaneously. Large-scale international events held in the region contribute a lot to the worldwide recognition of the geobrand. It attracts additional resources and determines the competitive position of the area both locally and globally. With the development of digital culture, information society and the media space, it is possible to increase the region’s competitiveness and investment attractiveness. It is essential for improving its image and for its positive perception internally and externally. Since 2017 Yekaterinburg has been positioned mainly as a cultural and sports capital. Its image is transforming from that of an industrial territory to the image of a developing region. There are 39 higher education institutions located in Yekaterinburg, many of which occupy high positions in the Russian university ranking. Full-time contracts and part-time contracts with foreign students allowed the universities to receive income from the export of educational services. These universities managed to increase their total return on export of their services, which proves the interest of foreign students to studying in Ural universities. The main criteria for choosing the universities were recognition of the university diploma in their home country, interest in the region where the university is located and tuition fee. The sources of information from which they learned about the university were: Internet, World Cup and the university representatives visiting their country. Keywords: export of educational services, economic impact of geobrand, educational migration, geotransformation