No abstract

To retain the existing customers and make them loyal towards banks, managers should come up with post complaint behaviour strategies to compete in an intensive competitive world. So, the focus was on testing the effect of Distributive justice (social justice theory) on behaviour after complaint of banking customers of Guntur, Vijayawada in state of Andhra Pradesh, India. A sample of 230 respondents from both public and private sector banks of the two cities in the said state was selected to collect information through a well structured questionnaire. Regression and correlation were used to determine the effect and relation between the independent and dependent variables. The findings revealed a positive effect on behaviour after complaint by distributive justice. And behavioral variables after complaint are moderately positive correlated with predictor variable of the study. At the end the paper spotlights on limitations and implications for bank managers to formulate sound strategies.

Packaging plays a significant role in today's rapidly changing market climate and customer demand. The objective of the study set out the base for identifying the relation between the reasons for food package complaints and complaint intentions apropos food products. A systematic samples approach was used in the survey of 272 people. A self-administered questionnaire was prepared for collecting the responses. Findings of the study showed that there is cogent influence of types of injuries than other reasons for complaining.