According to the uses and gratification theory (UGT), Facebook usage motivations of generation X and generation Y in Turkey may differ. For this reason, the youth's and middle-aged people's gratifications obtained from Facebook usage, their similarities and differences have emerged a research problem. Though, Facebook is a very popular social network site (SNS) among generation Y, the motivations of generation X is still a topic of interest. Results of the antecedent research on Facebook usage have been evaluated: Similarities and differences have been detected in the studies of Joinson (2008)

Consumer innovativeness indicates the the degree of consumers' tendency to buy new products, services or brands. The focus of this research is the relation of consumer innovativeness with hedonic consumption, social identity and self-esteem. With the purpose of detecting the relations of hedonic consumption, self identity and self-esteem with consumer innovativeness, a quantitative research has been carried out. The survey instrument has been formed by using four scales from the existing literature. The universe of the research has been detected as the students of University of Turin -Italy. Due to the fact that the universe comprised of Italians, the survey instrument was translated from its original language English to Italian by using the methods of back-translation and pre-test. In accordance with the descriptional and relational model of research, several tests were applied to the data using SPSS and Lisrel. Finally results have been analyzed and discussed.

With the advent of digitization, consumer privacy and personal data protection in new media

Although surveillance is not a new phenomenon for individuals, it has become widespread with social media. This study aims the reasons behind social media users' surveillance motivations and its reflections in their everyday lives, and what surveillance means to them. When the studies on surveillance are examined, it is observed that the vast majority of studies concentrate on the theoretical aspect of the subject, and that field research remains in the background. It is also observed that field studies, which are very few compared to theoretical studies, do not focus on analyzing the surveillance motivations of social media users. In this respect, our study may contribute to the research area by offering a fresh perspective on social media users and their surveillance motivations. In accordance with the purpose of this study, a qualitative research design has conducted. The questions tried to be answered in the study has determined as follows: 1. Why do social media users make surveillance? 2. What does the act of surveillance mean for social media users? 3. What are the surveillance motivations of social media users? 4. How do they use Instagram as a surveillance tool? 6. What are the reflections of the act of surveillance in users' daily lives? In accordance with the research questions, the phenomenological pattern has preferred, which is one of the qualitative research designs. In the study in which the criterion sampling method has used in accordance with the research subject and purpose, the in-depth interview has conducted as a data collection technique. Descriptive analysis and content analysis has used in analyzing the data. The results of the research revealed that there are 9 themes related to the main problem topic. The surveillance motivations of social media users consist of emotional needs, the need for information, social anxiety, desire to control others, the need to interact with them, to be inspired by them, killing the leisure time, and negative actions.

Günümüzde küreselleşme ve rekabet ortamının bir getirisi olarak iletişim teknolojilerinde yaşanan gelişmeler, kurumların ve tüketicilerin bakış açılarını geliştirmiş ve dönüşüme uğratmıştır. Web 2.0 teknolojisinin çift yönlü iletişim olanağı sayesinde tüketiciler, sosyal ağlar üzerinden yaşadıkları deneyimlere ilişkin paylaşımlarda bulunarak birbirlerini etkilemekte ve birbirlerinden etkilenmektedirler. Paylaşılan deneyimler arasında şikâyet deneyimleri önemli bir yere sahiptir. Özellikle Facebook, Twitter ve şikâyet siteleri gibi sosyal ağlar, tüketiciler tarafından en çok tercih edilen online platformlar arasında yer almaktadır. Sosyal ağlar üzerinden paylaşılan şikâyet deneyimleri, kurumlar açısından pek çok sayıda mevcut ve potansiyel müşteri ve pazar kaybına yol açabilmektedir. Dolayısıyla online şikayet yönetimi, geleneksel kurumsal iletişim yöntemlerinin aksine, tüketici beklentileri odağında ve diyalogsal bir şekilde yapılmalıdır. Bu çalışmada, bilgi ve iletişim teknolojileri temelli GSM sektörünün online şikayet yönetimini nasıl uyguladığı ve tüketicilerin online şikayet kanallarına yönelik bakış açıları analiz edilmiştir.