Since environmental threats threaten the life and survival of organizations from all sides, organizations must recognize their current position. Carefully analyze their strengths and weaknesses, seize environmental opportunities, and prepare for threats. This is possible in the form of strategic planning. Strategic planning is used as a framework for implementing strategic thinking and directing operations to achieve goals. Thus, the organization analyses the capability and environmental conditions and, based on it, determines the possible purposes and methods to achieve it. The Department of Cooperatives, Labor, and Social Welfare of East Azerbaijan Province plays a special role in providing services to various stakeholders and its role in economic, social, cultural development and increasing the welfare of society. Identify and evaluate this organization's strengths, weaknesses, opportunities, and threats to provide public value; it is one of the essential issues and requirements for achieving organizational goals. In this regard, using SWOT analysis and Bryson strategic planning model, internal and external factors in employment management and entrepreneurship have been identified, using interviews with managers and experts in the mentioned sector, relevant stakeholders, and questionnaire tools. In the next step, strategies related to each area were formulated as strategic issues and prioritized using internal factor matrix, external factor matrix, and QSPM evaluation methods.

In today's competitive markets, marketing may be one of the most important factors in the sale of goods and products. In the present age, with the technological revolution, many human aspects have changed. One of these aspects is business and business interaction methods that have completely changed with the advent of e-commerce. Despite the growing investment in social media marketing and the many benefits it's for all businesses left in the world today, identifying the challenges This ubiquitous marketing approach has been largely overlooked. To this end, the purpose of this study is to identify and rank the challenges of social media marketing. To this end, the purpose of this study is to identify and rank the challenges of social media marketing. First, by reviewing the literature and reviewing the opinions of experts, the most important challenges facing social media marketing were identified. Then, using Mikhailov hierarchical analysis technique, the most important challenges were prioritized. The results showed that security challenges are one of the most important social network-based marketing challenges.