Penelitian ini ditujukan untuk menguji kerangka teoritis yang menjelaskan bagaimana peran mediasi motivasi belanja hedonis dalam hubungannya dengan stimulus iklan, cerita dari mulut ke mulut (electronics word of mouth-eWOM), dan belanja impulsif pembelanja secara daring (online). Survey dilakukan terhadap 384 warga Kota Bandung yang dipilih dengan metode systematic random sampling. Data dihimpun dengan menggunakan instrumen kuesioner tertutup  yang telah diuji aspek validitas dan reliabilitasnya. Data dianalisis dengan menggunakan analisis jalur, yaitu salah satu varian analisis regresi.  Penelitian dilakukan pada bulan Maret s.d April 2021 dan hasilnya menunjukan menunjukkan bahwa stimulus iklan berpengaruh positif langsung terhadap motivasi belanja hedonis dan belanja impulsif pembelanja online.  Sementara, eWOM tidak berpengaruh terhadap motivasi belanja hedonis tetapi berpengaruh langsung terhadap belanja impulsif.  Selain itu, terbukti motif belanja hedonis memediasi pengaruh stimulus iklan terhadap belanja impulsif.  Pengiklanan yang masif dan persuasif tampaknya harus dijadikan strategi andalan bagi setiap lokapasar untuk membangkitkan motif belanja hedonis dan perilaku belanja impulsif pembelanja toko online. Hasil penelitian diharapkan dapat menjadi rujukan alternatif  bagi peneliti dan praktisi dalam memahami peran motif belanja hedonis dan perilaku belanja impulsif.

Abstrak Secara konseptual, kinerja perusahaan akan berdampak terhadap variabilitas harga saham. Namun terdapat beberapa data empiris khususnya di sektor perbankan mengindikasikan hal yang berbeda.  Pada studi awal yang dianalisa secara grafis menunjukan trend profitabilitas tidak seluruhnya menunjukan hubungan yang relevan terhadap variabilitas harga saham.  Di samping itu, hasil penelitian terkait topik tersebut pun menunjukan hasil yang berbeda-beda.  Dengan demikian penelitian ini bertujuan untuk menguji secara statistik pengaruh rasio profitabilitas terhadap harga saham dengan studi kasus data rasio profitabilitas dan harga saham perusahaan perbankan yang terdaftar di Bursa Efek Indonesia selama periode 5 tahun.   Penelitian ini menggunakan pendekatan kuatitatif, di mana sampel diambil secara purposive dan dihasilkan delapan belas sampel perusahaan. Dengan menggunakan teknik regresi data panel diperoleh hasil analisa verifikatif di mana secara simultan rasio profitabilitas berbengaruh terhadap harga saham, sedangkan secara parsial rasio profitabilitas yang diproksikan dengan Return on Asset (ROA) dan Earning per Share yang berpengaruh terhadap harga saham, sedangkan Net Profit Margin (NPM) tidak mempengaruhi variabilitas harga saham.   Abstract Conceptually, the company's performance will greatly affect the variability of stock prices. However, in practice there are some empirical data, especially in the banking sector, which indicate different things. Preliminary studies which were analyzed graphically showed that the trend of profitability did not fully affect the variability of stock prices significantly. In addition, several research gaps were found on the same problem. Based on this matter, the purpose of this study is to statistically examine the effect of profitability ratios on stock prices with a case study of profitability ratio data and stock prices of banking companies listed on the Indonesia Stock Exchange within 5 years of period. This study uses a quantitative approach, eighteen purposive samples were taken. By using panel data regression technique, the results of verification analysis show that simultaneously, profitability ratios affect stock prices, and partially, profitability ratios proxied by Return on Assets (ROA) and Earnings per Share also affect stock prices, while Net Profit Margin (NPM) does not affect stock price variability.

The stock exchange determines the share price for the activities carried out by the seller and buyer of shares. Supply and demand influence stock prices, so they can change at any time. Changes in stock prices can be seen from the company's internal and external factors. Internal factors occur within the company, such as company performance, and can be controlled by company management. While external factors are factors that appear outside the company's control but can have an impact on company performance. This study aims to determine the effect of Net Profit Margin, Earning Per Share, Inflation, and Rupiah Exchange Rate on stock prices simultaneously and partially. The research method uses a quantitative approach. The population in this study is the Tobacco and Non-durable Household Product, as many as 15 companies. Sampling was done by purposive sampling technique, so the sample number in this study was six companies. Data processing uses a tool, namely the E-views 12 Student Version. The F test results show that the Net Profit Margin, Earning Per Share, Inflation, and the Rupiah Exchange Rate simultaneously have a significant effect on stock prices. The results of the t-test show that the Net Profit Margin and Earning Per Share impact stock prices. Meanwhile, Inflation and the Rupiah Exchange Rate have no impact on the Stock Price. This research found that internal factors proxied through Net Profit Margin and Earning Per Share affect the Tobacco and Non-durable Household Product for the period 2012-2021. Meanwhile, external factors that are proxied through inflation and the Rupiah exchange rate do not affect stock prices.

Corporate Value Is the investor's perception of the level of success of the company which is reflected in the stock price. The higher the value of the company, the greater the prosperity received by shareholders. This study aims to determine the effect of Solvency, Liquidity and Profitability on the Company Value of the property and real estate sector listed on the Indonesia Stock Exchange in the 2015-2019 Period. The population in this study are property and real estate sector companies listed on the Indonesia Stock Exchange in the 2015-2019 period, amounting to 75 companies. Based on the sampling technique with purposive sampling obtained a sample of 16 companies. Data collection techniques use the documentation of financial statements published on the official website of the Indonesia Stock Exchange, www.idx.co.id. The analysis technique used is panel regression. The results of this study indicate that: (1) Solvency is not impacted on firm value, with a significance value of 0,1008>0.05 (2) Liquidity is not impacted on Firm Value, with a significance of 0,5810>0.05 (3) Profitability is not impacted on Firm Value, with significance of 0,3354>0.05 (4) Solvency, Liquidity, and Profitability affect the Value of the Company with a probability of 0,000 with an R2 of 85,90%.