We investigated the current knowledge of animal welfare issues, the perception of current welfare of laying hens, and the willingness-to-pay in consumers in Santiago, the main city and capital of Chile. Most people were well educated in animal welfare concepts, and declared that the welfare of laying hens is very important and should be protected, and were willing to pay between 5% and 10% of current value for eggs produced in welfare-friendly systems. Our results show a clear predisposition for choosing products derived from animal production systems that respect animal welfare, which should be considered for the sustainability of egg production in Chile.