В статье анализируется история малоизученной газеты 2-го Московского государственного университета «За Лениным». Автор, исследуя первые ее издания, особое внимание обращает на прием формирования читательской аудитории данного СМИ. У вузовской 1920 гг. наблюдалось стремление к актуальной, качественной журналистике, поэтому редакции старались обучать, просвещать студенческую аудиторию.

For the first time in the theory of media, the publication of the Moscow State Pedagogical Institute named after A.S. Bubnov (MGPI) - the newspaper Kultharmeets is considered. The newspaper Kultharmeets is an important historical document that reflected the realities of research processes and the socio-political situation in Russian educational institutions in the early 1930s. Such famous figures of education as Dmitry I. Azbukin, Mikhail Ye. Dyment presented their scientific and pedagogical views here, students of the Moscow State Pedagogical Institute, who later became famous scientists and writers in Armenia (Gurgen Hovnan, Kazar Ayvazyan and others), were published here. The history of the newspaper Kultharmeets , its problems, features of the organization are investigated, the list of editors is published for the first time. As an empirical material, some previously unexplored archival documents on student media of the Central Archives of the Ministry of Defence of the Russian Federation, the Russian State Archive of Socio-Political History, the Central State Archive of Moscow, the Moscow State Pedagogical Institute named after A.S. Bubnov (minutes of meetings of the university party Committee) were used and introduced into scientific circulation. The analysis of the articles of Kultharmeets contributes to the study of the history of Russian pedagogy and journalism.

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The article examines the problems of the modern print media in the context of intercultural and intergenerational dialogue. The article analyzes the current scientific literature and the opinions of leading experts expressed in the media on this issue. Large periodicals, as well as student newspapers, are faced with a lack of funding, their materials are not creatively different, and so they are losing their audience. How can the print media survive the competition with the digital media? This publication explores the solutions to these problems. Special attention is paid to the transformation of the university (student) press on the example of the Moscow Pedagogical State University newspaper "Pedagogical University". The publication serves as a link between different generations, timely notifying students and staff of the most significant events at the University and beyond. The editorial staff strives to make each issue of the newspaper suitable for a wide audience. The necessary approaches to the study of the student media problems are identified, recommendations are given for improving the work of editors.

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