The key elements that contribute to the digital transformation of the enterprise in the context of the cross-industrial paradigm are outlined. On the basis of the proposed elements (development factor, rate of development, quality change density, multiplication factor), and by means of mathematical modelling, the effect of capturing the digital transformation of the enterprise in the bifurcation points is calculated. The totality of the presented developments allows us to predict the development and minimization of risks associated with digital transformation in the enterprise with all the ensuing consequences (stability, dynamics, transformation and forecast of its development vectors) and conclude that with the improvement of the quality of digital transformation, the efficiency of functioning of any production increases, i.e. an increase in quality by digital transformation by n times accompanies an increase in production efficiency by at least n times.This allows to minimize risks and predict enterprise activity taking into account the vector of its developmentdigital transformation. Under conditions of uncertainty, the use of the model will ensure the quality of the digital transformation of the enterprise from any level of development of companies.

The study of the influence of variable production conditions and the work in logistics milk harvesting systems on the value indicators of their functioning has been carried out. A method that enables to solve the task of coordinating the content of work with variable production conditions is proposed. It has been established that there are seven variants of the content of work in logistics milk harvesting systems, each of which has its own specifics. Computer experiments were carried out using the developed simulation model of logistics processes implementation. On the example of the production conditions of the Brody district in the Lviv region, trends in changing the cost performance of logistics operations for various content during the year are established. On the basis of the defined cost indicators, specific costs of funds for the execution of logistic works for each of the variants of their content are determined. It is substantiated that effective performance of work in logistic systems of milk harvest requires operational planning of their content for each of the days of milk harvest season. The conducted studies will be useful for managers who perform operational planning in logistics milk harvesting systems.

The aim of the article is to substantiate the theoretical and methodological support for the formation and implementation of the content strategy of a construction company.  The article considers the formation of content strategy, its place in the management of communications of the enterprise. The following methods were used in the course of the research: the method of statistical analysis (for the analysis of the tendency of the real estate market development of Ukraine); analysis, synthesis, logical and theoretical generalization – to specify the factors of supply and demand in the real estate market; graphical method, table method (to visualize the results of the study); method of calculating specific indicators of communicative activity (CPC (Cost Per Click), CPA (Cost Per Action), CTR (Click Through Rate)) for analysing trends in traffic to the company's website and identifying alternative sources of traffic. The specifics of developing a content strategy taking into account the peculiarities of the company's construction industry are shown. An analysis of trends in the real estate market of Ukraine is carried out based on official statistics. The dynamics of the volume of construction works is analysed, the housing price indices in Ukraine are determined and the factors of supply and demand in the real estate market are specified. The analysis of communicative efficiency of the web-system of the construction company is carried out, as a result of which, measures for improvement of management of its external communications by substantiation of variants of advancement on the Internet are developed. This is done by analysing trends in traffic to the company's website and identifying alternative sources of traffic. The developed measures will increase the efficiency of management of the construction company. The article proposed a procedure for analysing the web-system of a construction company based on attendance indicators and search activity, which allows identifying alternative sources of traffic and developing appropriate measures to manage communications of the enterprise in order to achieve their efficiency. The practical significance lies in the fact that the developed recommendations for the formation of the communication strategy of the construction company can be further used to intensify the promotion of the company's services in the real estate market and attract investment.