The aim of the article is to substantiate the methodological approaches of scenario planning in the management of biofuel production development. The following methods were used in order to achieve the goal: cross-factor analysis, scenario planning method, expert methods, and scenario tree. The study analyzed primary energy consumption by economic sector and the total supply of primary energy by source, resulting in a declining supply of non-renewable energy sources such as oil, gas, coal and growing supply of biomass and waste, which was a source of biofuel production. The grouping of biofuel properties from the point of view of its attractiveness as an alternative energy resource was carried out. Factors that can negatively affect the pace of development of biofuel production are systematized. Dominant factors that had a critical impact on the development of biofuels have been identified: fluctuations in prices for electricity production in the traditional way, change in the popularity of greenhouse gas emission reduction programs, fluctuations in the use of electric vehicles, fluctuations in prices for fossil fuels, change in funding for programs to reduce environmental pollution and climate change. Stages of scenario planning with the use of cross-factor analysis were offered. A scenario tree model was formed. A matrix of cross-influence was constructed using expert evaluation and a scale of relations. The procedure of cross-influence and determination of dominant factors influencing the development of the activity “biofuel production” was proposed, which was characterized by the use of cross-factor analysis, which allowed assessing the probability of scenarios, establishing the interaction between them, and further calculating the expected effect from the implementation of measures. Applied research results and scenario assessments of the development potential of this area of activity can be used by entrepreneurs in the context of development and further implementation of investment projects for biofuel production.

The aim of the article is to substantiate the theoretical and methodological support for the formation and implementation of the content strategy of a construction company.  The article considers the formation of content strategy, its place in the management of communications of the enterprise. The following methods were used in the course of the research: the method of statistical analysis (for the analysis of the tendency of the real estate market development of Ukraine); analysis, synthesis, logical and theoretical generalization – to specify the factors of supply and demand in the real estate market; graphical method, table method (to visualize the results of the study); method of calculating specific indicators of communicative activity (CPC (Cost Per Click), CPA (Cost Per Action), CTR (Click Through Rate)) for analysing trends in traffic to the company's website and identifying alternative sources of traffic. The specifics of developing a content strategy taking into account the peculiarities of the company's construction industry are shown. An analysis of trends in the real estate market of Ukraine is carried out based on official statistics. The dynamics of the volume of construction works is analysed, the housing price indices in Ukraine are determined and the factors of supply and demand in the real estate market are specified. The analysis of communicative efficiency of the web-system of the construction company is carried out, as a result of which, measures for improvement of management of its external communications by substantiation of variants of advancement on the Internet are developed. This is done by analysing trends in traffic to the company's website and identifying alternative sources of traffic. The developed measures will increase the efficiency of management of the construction company. The article proposed a procedure for analysing the web-system of a construction company based on attendance indicators and search activity, which allows identifying alternative sources of traffic and developing appropriate measures to manage communications of the enterprise in order to achieve their efficiency. The practical significance lies in the fact that the developed recommendations for the formation of the communication strategy of the construction company can be further used to intensify the promotion of the company's services in the real estate market and attract investment.

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The article proposes a methodology for determining and analyzing the determinant of the development of the industry, which makes it possible to formulate a list of applied recommendations for the formation of a strategy for the development of enterprises in the cable industry. The study uses a number of methods, the use of which allows us to explore the strategic prospects for the development of the industry, identify the determinants of development, evaluate them, and establish the nature of the impact on the activities of enterprises in the industry; highlight the structural and logical relationships between the studied factor conditions and development determinants, substantiate practical recommendations on the formation of a development strategy for enterprises in the industry. These methods include: methods of analyzing time series, methods of expert evaluation, the rhombus of state advantages by Porter, graph-analytical methods.The article provides statistical data on the volume of the world market for cable and wire products, identifies the main manufacturers and exporters of cable products. Trends in changes in the volume of production and sales of cable products in the world and in Ukraine are studied, in particular, the prospects for the development of the industry are substantiated. The main determinants of the development of the cable industry are determined, which are systematized and studied by the rhombus method of national advantages by M. Porter. Based on the method of expert assessment, a linguistic assessment of the established determinants is carried out, and the nature of their influence on the activities of enterprises in the industry is determined; the structural relationships between the studied factor conditions and development determinants are studied. The article provides arguments for choosing this particular methodological approach to analysis, which, on the one hand, makes it possible to ensure the complexity of the study - taking into account the systematic identification of determinants, the ability to take into account dynamic changes, determine the nature of their influence and track the structural and logical relationships between the studied factor conditions and development determinants. industries. Based on the results obtained, the author makes practical proposals for the formation of a strategy for the development of Ukrainian enterprises for the production of cable and wire products in the global and domestic markets.

The article formalizes the scenario planning procedure in the field of alternative energy using the cross-factor analysis method. The purpose of the article is to formalize scenario planning for the development of the alternative energy sector in the context of strategic management. The following methods were used in order to achieve the goal: cross-factor analysis, scenario planning method, expert methods, and scenario tree. The study analyzed primary energy consumption by economic sector and the total supply of primary energy by source, resulting in a declining supply of non-renewable energy sources such as oil, gas, coal and growing supply of biomass and waste, which was a source of biofuel production. The grouping of biofuel properties from the point of view of its attractiveness as an alternative energy resource was carried out. Factors that can negatively affect the pace of development of biofuel production are systematized. Dominant factors that had a critical impact on the development of biofuels have been identified: fluctuations in prices for electricity production in the traditional way, change in the popularity of greenhouse gas emission reduction programs, fluctuations in the use of electric vehicles, fluctuations in prices for fossil fuels, change in funding for programs to reduce environmental pollution and climate change. Stages of scenario planning with the use of cross-factor analysis were offered. A scenario tree model was formed. A matrix of cross-influence was constructed using expert evaluation and a scale of relations. The procedure of cross-influence and determination of dominant factors influencing on the activity development of «biofuel production» was proposed, which was characterized by the use of crossfactor analysis, which allowed assessing the probability of scenarios, establishing the interaction between them, and further calculating the expected effect from the implementation of measures. The obtained results are a reference point in the transformational processes management of the economy in conditions of fuel and energy resource limitations. Applied research results and scenario assessments of the development potential of this activity direction can be used by entrepreneurs in the context of development and further implementation of investment projects for biofuel production.