The new era of the 21st century is characterized by the rapid pace of digitalization of society and the development of information and communication technologies (ICTs). ICTs are transforming the basics of educational activities from the physical environment to the virtual one. There is a similarity between technology and media in content and strategic context. The media actively influence the public opinion, and information and communication technologies are used to increase the impact on academic performance. Therefore, there is a need for a critical analysis of information reality in order to develop the competence in future generation. The article provides the study of the process of development of innovative media education styles, which are effective in educational activities for the formation of a competent future generation capable of critical analysis of the information. The study of the formation of innovative media education styles was based on the Synyavsky’s communicative and organizational skills measurement methods in order to diagnose the main aspects of educational activities in the innovative context, Milman’s personal motivation technique, survey to determine the competency criterion of media education. A pedagogical experiment was conducted as part of the study. The results of the study became the ground for determining the content of innovative media education styles as an alternative to modern forms of education. Innovative media education styles are formed due to the influence of ICTs on educational activities. The obtained data were processed in SPSS 18.0.1.

The sphere of sea tourism has massive potential for development; however, it requires the development of recommendations for effective organization. The primary research method is journalistic research, which allows for analysis of the subject of research from different angles and the use of additional data; in particular, the study results were based on official statistics, publications in reputable publishing houses, and the authors’ surveys and observations. The purpose of the article is to develop recommendations for the effective organization of maritime tourism. To achieve the goal, the authors analyzed the leading indicators of world statistics of sea tourism (on the example of cruises), identified the main trends and made forecasts that showed the study’s relevance. The authors also thoroughly conducted an analytical analysis of the subject of the study. They analyzed the global sea cruise industry market statistics, the prospects for the sea tourism market, and the impact of the COVID-19 pandemic on the cruise industry. The authors conducted a survey and analyzed the reasons and factors influencing the choice in favour of sea tourism. The study made it possible to propose a mechanism for the effective organization of sea tourism in the country, which was tested on the example of the Odessa region and proved to be effective.

With the beginning of the full-scale military invasion of the Russian Federation into Ukraine, the media sphere became one of the priorities of the national struggle. In the conditions of a hybrid war, the Russian Federation actively used the media space for propaganda, inciting inter-ethnic enmity and forming electoral support among the population. However, with the beginning of a full-scale military invasion, propaganda and the creation of fake news were significantly activated, however, the official media resources of Ukraine by the formation of truthful and unbiased information, as well as the development of information policy. The fight against prejudiced attitudes towards Ukrainian refugees and forcibly displaced persons, attitudes towards the war and the political situation in Ukraine, psychological rehabilitation, and support for forcibly displaced persons both in Ukraine and abroad became new challenges. These priorities became the basis for the formation of an information policy on anti-discrimination measures in Ukraine and the international arena. The study developed a model for assessing priorities and a practical algorithm for their implementation in the face of new challenges. The research methodology is based on conducting a sociological survey to form a table of parameters of the results of factor evaluation. Based on the assessment, a priority function is formed, which can be displayed by implementing a graph-correlation model. The developed proposals have practical relevance in terms of searching for new forms of implementation of anti-discrimination policy in the media space in modern global challenges.