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Purpose -Tourism products clubs (TPC) are a relatively recent form of collaboration of stakeholders in a destination. Contrary to the many available examples of existing practice, research on the topic is limited. The paper aims to contribute to expanding the scope of existing research by reviewing the current practice and investigating the practical potential of its implementation by exploring the benefits, the feasibility and the willingness to fund a culturebased TPC on the Cres-Lošinj archipelago. Design/Methodology/Approach -Qualitative research is used to contribute to the synthesis of new findings about TPCs and serves as the basis for quantitative research. A structured selfadministered online questionnaire is used to collect data from the entire population (census method) of top and middle managers of the largest company on the archipelago. Findings -TPCs establishment is considered unfeasible without support of the local municipality as well as relevant local, national and regional tourism authorities. Stakeholders consider TPC benefits obvious and their positive attitude towards TPCs is confirmed. The TPCs built around cultural and creative industries are less common than those related to nature or gastronomy. Originality of the research -The paper proposes a concise definition of TPCs and defines their key features thus offering a scientific contribution to the limited theoretical framework on the topic. At the same time, quantitative data analysis addresses the feasibility of establishing a culture-based TPC in Croatia, on the Cres-Lošinj archipelago.

Purpose -This paper aims to explore factors influencing users' attitudes and intention to use mobile e-book reading applications (Apps) on smartphones and tablets, as well as their perceptions of Apps' potential for enhancing tourists' experiences as an added value of Croatian tourist offer. Design/methodology/approach -The study explores the relationships between respondents' digital devices ownership, their general information technology (IT) and e-books usage habits, the factors influencing their attitudes and intention to use a free mobile e-book reading Apps and to determine their perceptions on their potential added value. To achieve the aim of the study, authors extended the Technology Adoption Model with the Innovation Diffusion Theory, Theory of Planned Behaviour, convenience, availability and perception of mobile e-book reading Apps as a value-added service. The quantitative data is collected through a structured self-administered online questionnaire distributed by e-mail to undergraduate and graduate students. Findings -The study confirms positive correlation between awareness, convenience, compatibility, interest, adoption intention and respondents' age, education level, digital devices ownership, their general IT and e-books usage habits and their perceptions of mobile e-book reading Apps that enhance tourists' experiences as a potential added value of Croatian tourist offer. Originality/value -While the study is limited in its scope, it contributes to the growing literature on mobile Apps in tourism. Considering the lack of previous similar studies, it is intended to stimulate future research that could provide deeper understanding of the multiple contribution of mobile Apps, which could benefit Croatia as a tourist destination and all its stakeholders.