To build high brand equity, a strong foundation is needed that is costumer loyalty to a brand. Brand loyalty can be assessed from various aspect and in this research, researcher used the value received by costumers and the trust of costumers. The purpose of this research is to examine the effect of perceived value and brand trust of brand loyalty “Geprek Bensu” in Jakarta partially or simultaneously. In this research, the independent variable are perceived value (X1) and brand trust (X2) of Geprek Bensu in Jakarta, while the dependent variable is brand loyalty (Y). Population of this research is unlimited so it uses a sample of 130 respondents taken randomly (non-probability sampling) with a purposive sampling technique. The results of analysis SPSS can be concluded that perceived value and brand trust have a positive impact to brand loyalty partially and simultaneously with the result of T test for X1 is 2,055 and X2 is 7,604 which is grater than T tabel of 1,656. While the F test shows F count is 125,635 which has a higher figure than F table which is 3,07.
Indonesia’s education sector has also been affected by the Covid-19 pandemic. The learning process has changed from conventional to online learning. Many students find it challenging to capture and understand their knowledge because they are accustomed to the learning process through face-to-face interactions with teachers. Teachers need to create a teaching system that is more efficient than just completing the curriculum. Regarding this problem, Zenius, as an educational application from Indonesia, issued the “Zenius Untuk Guru” platform, which helps teachers create learning systems. The product launch attracted influential online media in Indonesia, Liputan6.com and Republika.co.id. The interesting point about the launch platform is that these two online media display the related news with different framing. This research using Entman’s framing theory to describe how the two media perceive the platform. The results show that Liputan6. com frames Zenius commercially, while Republika.co.id communicates Zenius as a problem solver to improve teacher literacy in less technologically literate areas. Zenius also helps Indonesia in equalizing education to remote areas of Indonesia.
This research aims to understand the meaning of 'Gotong Royong' in GOTO's YouTube video by applying Hofstede's Cultural Dimensions. The world keeps on revolving and more technologies has appeared to make life in all aspects easier. GOTO is a newly merged tech giant of Gojek and Tokopedia as one of the most popular e-commerce in Indonesia. In order to be accepted by society, GOTO creates a creative ad with a philosophical message that not only aims to market their products but also to introduce 'Gotong Royong,' which is the culture of Indonesia. Through Philip Mayring, Qualitative Content Analysis helps us to explain the Hofstede six cultural dimensions through the mixture of visual and audio found in GOTO's. In order the emphasize the “Gotong Royong” culture, by using Philip Mayring Qualitative Content Analysis, the video was divided into parts that represent the audio and visual elements, GoTo's video tries to show a cultural message that is "Gotong Royong" which is the culture of Indonesia. This research found that GOTO implemented their 'Gotong Royong' motto and combined it with the goal of establishing GOTO, which is to increase the country's economic growth.
Gojek is one of the multi-service technology platform co-founded by native Indonesian. On their eight year, Gojek expand their service to other markets in Vietnam. Although Indonesia and Vietnam both located in the Southeast Asian region and have the same climate with the majority of the citizens who work as farmers and fishermen, Indonesia and Vietnam certainly have a series of differences such as language, culture, and religion. This study aims to explore the intercultural sensitivity of Gojek drivers who went to Vietnam to meet fellow Goviet drivers. Together, they enjoy the beauty of the country and experiencing Vietnamese culture which is shown in the GO-INTERNATIONAL YouTube video. This study was conducted by using Bannett's theory of Developmental Model of Intercultural Sensitivity (DMIS) by the contenty analysis method in order to analyze the intercultural sensibility value on the Gojek "GO-INTERNATIONAL" video. There results indicate four stages such as minimization, acceptance, adaptation, and integration. This ads shows the existence of bonds found in different cultural backgrounds and the ethnorelativism of Gojek drivers towards Goviet drivers.This is an open access article under the CC-BY-SA license.
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