Instagram as a cyber commodity wants to unite and become an entity in the community lifestyle. Inter-human communication on Instagram can occur at any time during online connection, almost every user activity can be captured and published on Instagram in seconds. The production and consumption of messages happening on Instagram is done on Instagram Stories as a production of middle class status messages. This study aims to find identity construction through stories highlight Instagram. This study uses a qualitative method, examining how identity construction through Instagram Stories owned by Instagram by the middle class with informant accounts @putrilellyana, @rosakusumaazhar, @herni_maryuliani, @taufik.mbantul, @fajarmantoo. This research was conducted using virtual ethnography and independent interviews to explore data in order to get answers to research problems. Middle-class informants show that Instagram as a visual media is able to present certain symbols as a tool to produce meaning from an identity to be conveyed. The self presented by informants on Instagram Stories reflects leisure informants in carrying out activities freely in life such as hobbies, recreation, increasing knowledge about art and culture and also filling in actual activities for leisure time. Continuous research on codes, values, and beliefs about culture as a whole on Instagram needs to be explored to show the results of technology that is acculturated with economic, social and cultural factors.

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Refusal of refugee relocation policy due to the eruption of Mount Sinabung from the community members in Lingga Village, Karo Regency, in North Sumatra Province has created social conflict. This study aims to find a model of social conflict management through heart-to-heart local wisdom, known as communication purpusage in Karo, North Sumatra. This research uses a qualitative approach in order to further explore and understand the process of heart to heart basis of communication and local wisdom. Data collection techniques used in this research are observation and in-depth interviews on research subjects, more specifically the background of the conflict, the parties involved in the conflict, the impacts of the conflict, and the solutions adopted. The results of this study show that a heart-to-heart communication model in the Karo culture through a process of runggu (communication for peace) produces local wisdom of purpusage that effectively resolves the conflict. This research contributes in offering a new concept of heart-to-heart communication for resolving social conflicts using a local wisdom called purpusage. Heart-to-heart communication among all conflicting parties has created a sincere communication attitude, which tends to accept the situation, willingness to overcome the conflict, and a strong desire to live peacefully. Village Community of Lingga Karo in North Sumatra has agreed to emphasize on heart to heart communication because it is rooted in their local culture named runggu and purpusage. This research recommends that local wisdom can effectively be used as an effort to resolve social conflicts.

Budaya manusia memberikan perwujudan kecantikan dalam doktrin rasis yang menyingkirkan heterogenitas perbedaan tubuh. Cantik menjadi standar representasi tubuh perempuan yang cantik dan ramping. Instagram memberikan ruang untuk wanita menjadi ramping dan cantik dengan berbagai sumber daya yang menegaskan perbedaan ramping dan gendut, serta menolak adanya representasi liyan terhadap tubuh. Tubuh gemuk akan dilekati oleh bayang-bayang obesitas sehingga gemuk menjadi sindrom bagi kebanyakan wanita. Instagram digunakan wanita kelas menengah untuk berfantasi mengenai tubuh yang dipresentasikan. Instagram dapat memanipulasi tubuh yang “nyata” mengikuti fantasi tubuh ketika memasuki logika Instagram yaitu visual artistik. Pengguna Instagram berfantasi dengan resources yang dimiliki Instagram, mereka berfantasi dengan tubuh ramping yang dipresentasikan di ruang online-feed Instagram. Penelitian ini mengkaji fenomena praktik wanita kelas menengah dalam memperlihatkan perubahan signifikan yang tidak ada batasan ruang dan waktu di ruang Instagram. Analisa yang dilakukan di sini dengan mendasarkan pada teori wacana tekstual. Wacana senantiasa melibatkan kondisi sosial dalam memproduksi dan menafsirkannya. Kondisi-kondisi terkait erat dengan tiga tataran organisasi sosial: situasi sosial, institusi sosial dan tataran sosial secara umum. Melihat wacana sebagai praktik sosial berarti mengkaji teks dalam hal ini visual di Instagram, menganalisis produksi, interpretasi serta mendalami hubungan teks, proses dan kondisi-kondisi sosial baik konteks situasional-institusional serta tatanan masyarakat. Dua akun yang diteliti @putrilellyana dan @rosakusumaazhar menghadirkan wacana wanita mengenai tubuh. Kenyataan yang termanifestasikan dua akun ini bahwa konsumsi dan produksi dalam arena Instagram memberikan pembentukan pola realitas sosial. Instagram menjadi alat pembentuk konstruksi sosial, sekaligus pembentuk wujud kuasa kebenaran dalam realitas sosial, Instagram membuat ruang kendali keseragaman norma-norma kehidupan.

Instagram, today as a result of technology that is acculturated with economic, social and cultural factors, brings leisure to the middle class, they do activities freely in life such as hobbies, recreation. The middle class in accessing Instagram is reduced by the Instagram algorithm to be a one-dimensional human. The middle class will be a uniform individual with the same activities like share, and comment. The middle class is a lasting individual who runs consumerism where everything becomes a commodity and is trapped in relations in the algorithm of relationships made by Instagram. For the middle-class Instagram is a lifestyle and daily activity. Instagram, which is mediated via cell phone, is a new socialization space that frees someone from the rules and disciplines of the patriarchal system. This activity results in the middle class recognizing, embracing and exploring things that cannot be expressed in everyday reality. Instagram in the middle class produces digital life practices that want to show a lifestyle. This study examines the phenomenon of middle-class practice in showing the practice of digital life: like share and comment on Instagram. Researchers will use a virtual ethnographic method. The virtual ethnographic approach will be carried out because this research is an object in cyberspace so that it can adequately understand the way the subject interacts and collaborates through observed phenomena. Instagram is a photo showroom, a kind of private space because the user gallery can be designed in such a way as the user wishes, users upload whatever happens around them, which is considered to represent user activity. The three accounts examined by @fajarmantoo, @herni_maryuliani and @ rosakusumaazhar present activities in digital life. The fact that manifests these two accounts is that consumption and production in the Instagram arena provide the formation of social reality. Instagram becomes a social reality forming tool that can give an idea of how activities in the middle class when on Instagram.