Karo Regency, North Sumatra is an area prone to the eruption of Mount Sinabung that does not yet have a Contingency Planning policy. This research aims to find the communication model of the Mount Sinabung eruption disaster through a field training exercise simulation to test the Contingency Plan document before becoming policy. The method used is descriptive qualitative, with the object of research is the communication of Mount Sinabung eruption disaster. The research subjects were the Head of Sinabung Observation Post, the Head of BPBD, the Assistant Regent, the head of the Office of Communication and Information, journalists, victims, and volunteers. Data collection techniques carried out by in-depth interviews, observation, documentation, Focus Group Discussion, and field training exercise simulation. The data analysis technique was carried out qualitatively before simulation, during simulation, and after simulation. The results of the study were to find a communication model of the Mount Sinabung eruption disaster through a field training exercise simulation. This research contributes in the form of: (1) a new communication model in the process of reducing the risk of the eruption of Mount Sinabung through a field training exercise simulation which is considered effective in improving disaster-resilient communities; (2) new methods in disaster communication research, namely using data collection techniques through field training exercise simulation; and (3) The new Karo Regent Regulation Number 08/2020. This finding can be adopted for reducing the risk of other volcanic disasters.
Refusal of refugee relocation policy due to the eruption of Mount Sinabung from the community members in Lingga Village, Karo Regency, in North Sumatra Province has created social conflict. This study aims to find a model of social conflict management through heart-to-heart local wisdom, known as communication purpusage in Karo, North Sumatra. This research uses a qualitative approach in order to further explore and understand the process of heart to heart basis of communication and local wisdom. Data collection techniques used in this research are observation and in-depth interviews on research subjects, more specifically the background of the conflict, the parties involved in the conflict, the impacts of the conflict, and the solutions adopted. The results of this study show that a heart-to-heart communication model in the Karo culture through a process of runggu (communication for peace) produces local wisdom of purpusage that effectively resolves the conflict. This research contributes in offering a new concept of heart-to-heart communication for resolving social conflicts using a local wisdom called purpusage. Heart-to-heart communication among all conflicting parties has created a sincere communication attitude, which tends to accept the situation, willingness to overcome the conflict, and a strong desire to live peacefully. Village Community of Lingga Karo in North Sumatra has agreed to emphasize on heart to heart communication because it is rooted in their local culture named runggu and purpusage. This research recommends that local wisdom can effectively be used as an effort to resolve social conflicts.
The importance of implementing the corporate communication model at Sari Ater Hotel & Resort in the face of the industrial revolution 4.0 is faced with the use of new media and the effects of these changes on the company. The purpose of this study was to find out and find the corporate communication model of Sari Ater Hotel & Resort. The study used descriptive qualitative method, where data was obtained through in-depth interviews (in-depth interviews) and observations of informants (Director of Sales, Marketing Manager, and Public Relations Manager). The results of this study indicate that the social media communication model for corporate Sari Ater Hotels & Resort is relevant because in reality digital media has an influence on the implementation of Public Relations activities R Sari Ater Hotel & Resort has even been used as a medium to interact with the public, both internal and external public because through the internet can be known various information and issues that are developing or changes that occur so that a PR practitioner Sari Ater Hotel & Resort can access all information required according to the needs of the organization. The research findings are interactional communication models that can be applied at Sari Ater Hotel & Resort in the face of a linear and circular 4.0 industrial revolution
The purpose of this study is to determine and analyze the influence of STIKOM InterStudi promotion strategy to increase brand equity. The concept of promotional strategy according to Lamb, Hair, McDaniel (2001: 146), is a plan for optimal use of elements of advertising, public relations, personal sales and sales promotion ". Brand equity, according to David A. Aaker (1991), is "a series of brand assets and liabilities associated with a brand, its name and symbol, which add or subtract the value of a product or service to the company and / or its customer ". Aaker's definition implies that brand equity can be valuable to the company (company-based brand equity) and to the customer (customer-based brand equity). The approach used in this research is quantitative. The method used is explanative, and the type of research is survey. The population of this study are STIKOM InterStudi students as many as 1154 students and 92 sample students referring to Taro Yamane formula with Purposive Sampling technique. The data are processed by using SPSS 20.0 with Factor Analysis Menu, Alpha Cronbach, Descriptive Statistics and Inferential Statistics then presented in frequency table, mean value and regression analysis. Technique of data collecting done in primary and secondary. Primarily conducted through observation, questionnaire distribution, interview. While the secondary is done through literature and documentation. To analyze the data used Mixed Methods (Mixed Methods). Mixed method research is a good design to use if we try to base on the strength of both quantitative and qualitative data. The design of a mixed methods research design is a procedure for collecting, analyzing, "and mixing" quantitative and qualitative methods in a study or series of studies to understand the research problem (Cresswell & Plano Clark, 2011). The results showed that the promotional strategy undertaken by STIKOM InterStudi had an effect on increasing Brand Equity, but the effect was too low, only 14.3%. While the rest, as much as 85.7% influenced by other factors not examined in this study. Dimensions that have a significant influence in Brand Equity improvement are the dimensions of Word of Mouth (X2), while the other two dimensions: Advertising (X1) and Digital Advertising (X3), partially have no significant effect on Brand Equity STIKOM InterStudi. Tujuan penelitian ini adalah Untuk mengetahui dan menganalisis pengaruh strategi promosi STIKOM InterStudi terhadap peningkatan ekuitas merek. Konsep strategi promosi menurut Lamb, Hair, McDaniel (2001 : 146), adalah rencana untuk penggunaan yang optimal dari elemen-elemen periklanan, hubungan masyarakat, penjualan pribadi dan promosi penjualan”. Sedangkan Brand equity menurut David A. Aaker (1991) adalah “serangkaian asset dan kewajiban (liabilities) merek yang terkait dengan sebuah merek, nama dan simbolnya, yang menambah atau mengurangi nilai yang diberikan sebuah produk atau jasa kepada perusahaan dan /atau pelanggan perusahaan tersebut”. Definisi Aaker menyiratkan bahwa brand equity bisa bernilai bagi perusahaan (company based brand equity) dan bagi konsumen (customer-based brand equity). Pendekatan yang diguanakan dalam penelitian ini adalah kuantitatif. Metode yang digunakan eksplanatif, dan jenis penelitiannya adalah survey. Populasi penelitian ini adalah siswa STIKOM InterStudi sebanyak 1154 siswa dan 92 sampel siswa mengacu pada formula Taro Yamane dengan teknik Purposive Sampling. Data yang diolah dengan menggunakan SPSS 20.0 dengan Factor Analysis Menu, Alpha Cronbach, Statistik Deskriptif dan Statistik Inferensial kemudian disajikan pada tabel frekuensi, nilai mean dan analisis regresi. Teknik pengumpulan data dilakukan secara primer dan sekunder. Secara primer dilakukan melalui observasi, penyebaran kuesioner, wawancara. Sedangkan secara sekunder dilakukan melalui kepustakaan dan dokumentasi. Untuk menganalisis data digunakan Metode Campuran (Mixed Methods). Penelitian metode campuran adalah suatu rancangan yang baik untuk digunakan jika kita mencoba mendasarkan pada kekuatan data kuantitatif maupun kualitatif. Rancangan penelitian metode campuran (mixed methods research design) adalah suatu prosedur untuk mengumpulkan, menganalisis, “dan mencampur” metode kuantitatif dan kualitatif dalam suatu penelitian atau serangkaian penelitian untuk memahami permasalahan penelitian (Cresswell & Plano Clark, 2011). Hasil penelitian menunjukkan bahwa strategi promosi yang dilakukan oleh STIKOM InterStudi berpengaruh dalam meningkatkan Brand Equity, namun pengaruhnya terlalu rendah, hanya memiliki 14,3%. Sedangkan sisanya, sebanyak 85,7% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Dimensi yang memiliki pengaruh signifikan dalam peningkatan Brand Equity adalah dimensi Word of Mouth (X2), sedangkan dua dimensi lainnya: Periklanan (X1) dan Digital Advertising (X3), secara parsial tidak berpengaruh signifikan dalam peningkatan Brand Equity STIKOM InterStudi.
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