.The development of social media makes it recommended that social media become the most important part in developing and advancing its business especially in the field of promotion, marketing and marketing as a whole. The existence of today's social media applications has become the most efficient and effective tool for ceramic SMEs in Ceramic Plered Industrial Center, Purwakarta District, and today most of the SMEs have followed the digital era by using social media platform for marketing communications, advertisement, product publicity ceramics and services they provide. They create fan pages for followers to make communication fast, even in different cities or countries SME ceramic actors can warmly welcome advice and opinions that help in improving their business. Based on the review that there is a positive impact although there is also a negative impact of social media applications on the development of business SMEs ceramic entrepreneurs but not undo the intention to advance its business, and motivated to use this platform.Keywords: media, social media

This study aims to study empirically the influence of Corporate Social Responsibility (CSR) Awards on Corporate Image in intercultural communication, for CSR Indonesia Summit & Awards 2018 case study conducted by MePRindo Communication and Media CSR-Indonesia. The sample used in this study there are 75 respondents taken from participants in the event. The method used in this study is observation (observation) with the type of research and qualitative descriptive qualitative. This study aims to reveal the facts, circumstances, phenomena, variables and circumstances that occur when the study runs. The purpose of this study is to find out how researchers can process the results of research by analyzing the relationship or the relationship between the two, on research CSR Award role against corporate / corporate image in intercultural communication, with quantitative and qualitative descriptive approach. This method is suitable because it only provides an overview of research related to the role of csr awards to corporate image in case study (CSR Indonesia Summit & Awards 2018). Data collection techniques were conducted through the observation stage, questionnaire distribution, interview and documentation study. The analytical technique used in this study, is quantitative and qualitative descriptive. Analytical techniques used in this study, is descriptive quantitative and qualitative. Quantitative research is intended to process data in the field then distribute it into the form of frequency / percentage tabulation, while to deepen the results of quantitative research conducted with qualitative research. The results of the research findings are to obtain in-depth results in analyzing or interpreting the data obtained from the results of the study.

The importance of implementing the corporate communication model at Sari Ater Hotel & Resort in the face of the industrial revolution 4.0 is faced with the use of new media and the effects of these changes on the company. The purpose of this study was to find out and find the corporate communication model of Sari Ater Hotel & Resort. The study used descriptive qualitative method, where data was obtained through in-depth interviews (in-depth interviews) and observations of informants (Director of Sales, Marketing Manager, and Public Relations Manager). The results of this study indicate that the social media communication model for corporate Sari Ater Hotels & Resort is relevant because in reality digital media has an influence on the implementation of Public Relations activities R Sari Ater Hotel & Resort has even been used as a medium to interact with the public, both internal and external public because through the internet can be known various information and issues that are developing or changes that occur so that a PR practitioner Sari Ater Hotel & Resort can access all information required according to the needs of the organization. The research findings are interactional communication models that can be applied at Sari Ater Hotel & Resort in the face of a linear and circular 4.0 industrial revolution

Communication climate in an organization has a very important role because communication is a way for employees to interact, either with their superior or between departments in the same position or with other employees working in different division to improve work performances. This research uses theory of communication climate from Pace and Faules (2006). Survey is used as a method in this descriptive research. The sample of study are 67 employees of Sari Ater Hotel & Resort taken in random (probability sampling); data is collected by distributing questionnaires and interviews with employees from various levels existing in the Sari Ater & Hotel Resort. Technique of data analysis carried out quantitatively using a formula of frequency distribution n = f/nx100%, and qualitatively by analyzing and interpreting the data. The objective of this research is to find out and analyze the role of organizational communication climate practices to improve employees’ performance in Sari Ater & Hotel Resort. The research result shows that organizational communication climate practices play a significant role in improving the performance of Sari Ater & Hotel Resort’s employees.

The CSR-Indonesian Awards event held by MePRindo is faced with the problem of how CSR communication models deal with the industrial revolution 4.0. The purpose of this research is to find out and find CSR communication models in facing the 4.0 industrial revolution. The method used is descriptive with a qualitative approach. Data obtained through observation and in-depth interviews and observations of informants (Managing Director & Chief Executive, MePRindo) as a counterweight to the information that researchers took three informants representing CSR Awards participants. The concept used in this study uses the communication model Anne Ellreup Nielsen and Crista Thomson, while the concept of CSR uses the opinion of Archi B. Carrol and the concept of the industrial revolution uplifts the opinion of Klaus Martin Schwab. Data analysis is performed through data reduction, data presentation, verification, and conclusions. The results showed that the CSR communication model in the face of the industrial revolution 4.0 played a major role in the successful implementation of CSR Awards conducted by MePRindo.