Much of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has focused on organisational context. However, the recent upsurge of technology use amongst individuals in non-organisational context has led to consumer-focused research model such as extended unified theory of acceptance and use of technology (UTAUT2). The objective of this study is to bring back much needed focus on motivation dichotomy from the consumer perspective. This involved a systematic review and meta-analysis of hedonic motivation an affective construct in UTAUT2 studies. The findings from 79 UTAUT2 empirical studies revealed that only 46 studies (58%) utilised hedonic motivation while the remaining 33 studies (42%) omitted the construct. Extrinsic motivation was the major driver of non-hedonic and non-significant hedonic motivation studies with individuals using technologies for utilitarian outcomes. Unlike UTAUT2, moderators association of hedonic motivation were nonsignificant in determining consumer intention to use technology. The findings also revealed an important association between hedonic motivation and effort expectancy, in addition to fruitful directions for research and practice.
This paper examines the affordances of Reddit, a digital media platform where Users share and discuss content. The aim of the study was to understand the affordances of Reddit, and how the affordances of Reddit through various features of the platform lead to outcomes, specifically those relating to political loyalty and the creation of political narratives. The study contributes an insight into the evolution and understanding of affordances as a result of examining the ways in which individuals who were previously members of another political group constructed narratives around switching their support to the Trump campaign in the 2016 US presidential elections. The study specifically focusses on an exclusive membership community called r/The_Donald. As a result of analysing posts on common themes using Qualitative Content Analysis (QCA), we conclude that the features enable membership of a community to be rewarded, switched or denied. As a result, this study has identified five affordances of Reddit, which include credibility, expressing oneself freely, echoing beliefs, creating membership and the metaaffordance 'Redpilling'. The outcomes of these affordances are that ingroups are created, support can be switched, extreme or hateful views are legitimised and a new brand of conservatism is given credibility. This in turn is concluded to have realised impacts outside of the virtual environment in this case on the self-reported behaviours of voters.
This article investigates the leadership succession in Cuba from Fidel Castro, who was widely perceived as a highly charismatic leader, to his younger brother Raúl Castro and then to the civilian President Miguel Díaz-Canel. This leadership succession provides us with an interesting and unusual case study of a successful transfer of authority from one type of leader to another. We examine the narratives of Cuban people through 32 semi-structured interviews, allowing us to draw insights into the Cuban people’s views of their leaders and the leadership succession. We identify themes that may explain how a crisis-free succession was possible, despite Weberian arguments that this was highly unlikely to occur.
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