PurposeThis study was designed to specifically explore confirmation and perceived usefulness associated with mobile food ordering apps (MFOAs) in consideration of their impacts upon attitudes, satisfaction and intention to continuously use.Design/methodology/approachThe research utilized the convenience sampling to gather data from 250 respondents having prior experience with MFOAs during COVID-19 pandemic period in Bangladesh. The Structural Equation Modeling technique was applied to analyze the data using SmartPLS 3 software.FindingsThis study's results showed that customers' perceived confirmation and usefulness were significant in determining their dinning attitudes. Besides, customers' dining attitudes were positively related to e-satisfaction. Finally, the customers’ continuance intention to use MFOAs was significantly influenced by their e-satisfaction.Research limitations/implicationsRestaurants managers should focus on online sales through MFOAs during the pandemic period since social distancing is a key strategy to manage COVID-19. Customers should be assured that the safety measures are undertaken while delivering the food.Originality/valueThis study incorporated the expectation-confirmation theory and technology acceptance model and tested it in the context of MFOAs.
PurposeIn 2020, the education system was preliminary halted by the COVID-19 crisis and went through radical improvisation, and online-based distance learning was the only plausible initiative to continue educational activities ensuring health guidelines properly. However, in reality, such desperate measure in case of a lower-middle-income developing nation lacking proper structural capabilities raised some issues and concerns for both pupils and mentors, and this study aims to explore the practice of online-based distance learning in private universities of Bangladesh and the challenges associated with it.Design/methodology/approachThis exploratory research is qualitative in nature. A total number of 89 undergraduate level university students from different private universities were divided into two main clusters and interviewed in depth.FindingsThe findings of this paper revealed that common developing country syndromes like improper technological infrastructure development, limitation to devices or internet accessibility and financial hindrances can disrupt the harmony of the online learning experience. Also, the lack of tech literacy has created a huge tension and psychological inertia among both the teachers and the students.Social implicationsThe coronavirus pandemic event, with its dreadful influence, is creating immense mental pressures for students to cope well with the online learning system. Comprehending the underlying challenges affiliated with online-based distance learning and enabling faculties or respected personnel with training and development programs to handle impediments better way, this learning initiative can ensure the best outcomes.Originality/valueThe significance of this study lies in comprehending the feasibility of online-based education regarding lower-middle-income developing nation context and the realism of such learning process's acceptability considering its actual effectiveness.
Article History
JEL Classification L67, M30. Muslim attire, also popularly known as -Modest Clothing‖ is a particular dressing style for the women who adhere to Islamic faith. Traditionally, this attire has been practiced by women as part of obligation to their faith. Interestingly, last decade has seen increasing popularity of the Muslim attire in all age groups of women not only as part of their religion, but also as part of their fashion statement. The prime focus of this paper is to study consumers' opinion about Muslim attire and the underlying forces boosting its rise in the global market. This paper is both exploratory and descriptive in nature. Sample has been chosen from Bangladeshi women aged 13 to 65 who already dress in Muslim attire. The research conducted a primary in-depth interview on 10 women to gain perspective on the motivating factors behind growing attraction towards Muslim attire. The second phase of the research carried out a survey on 150 women with the help of a structured questionnaire on 14 variables to explore their viewpoint. The results reveal that -religious duty‖, -beauty‖ and -influence of opinion leaders‖ have positive relationship with the growing popularity of Muslim attire.Contribution/ Originality: This study contributes in the existing literatures pertaining to Islamic clothing for women.Earlier studies acknowledge -religious duty‖ as primary motivating factor for modest clothing, but this study sheds light on two more factors: -beauty‖ and -influence of opinion leaders‖, which provides new perspective for the fashion industry.
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