This study aims to identify the factors influencing the purchase behavior of organic foods among young generation customers in Bangladesh. The study adopted the theory of planned behavior as a base and developed 11 hypotheses based on the extant empirical literature. Adopting the purposive sampling method, the primary data were obtained from a cross-sectional sample of 464 young Bangladeshi consumers using a survey method. In order to identify the key relationship among the study variables, the structural equation modeling (SEM) approach was employed using AMOS software, version 25. The study employed a purposive sampling method to pick young respondents through online media. The study revealed that health consciousness, environmental consciousness, food safety consciousness, price consciousness, novelty consciousness, and trust are factors that significantly affect purchase intention and subsequently, the actual purchase of organic foods. The novelty consciousness factor got the highest predicting power, followed by food safety concerns among Generation Y. The research also found that trust and price consciousness exhibit positive and negative moderating effects, respectively, on the relationship between purchase intention and actual purchase. However, the study did not find any moderating role of price consciousness on the association between environmental consciousness and purchase intention. As policy recommendations, informing and educating young consumers about organic products, their novelty, and other benefits of consuming is critical for fostering their purchase.

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Securing financial information, especially accounting, is essential in the digital world. This article explores organizations' challenges in protecting accounting data from evolving cyber threats. By sharing real-life case studies and industry research, we offer suggestions to enhance the security of accounting information. These recommendations include adopting cybersecurity frameworks implementing technical defenses like endpoint protection and network segmentation, following secure coding practices prioritizing user awareness and training, creating incident response and business continuity plans, regularly conducting vulnerability assessments and monitoring, maintaining strong vendor relationships, and ensuring compliance with relevant regulations and standards. By implementing these suggestions, accounting professionals and organizations can strengthen cybersecurity measures. Effectively protect valuable financial data from the ever-growing threat landscape. Taking an approach that combines technical measures, user awareness, incident preparedness, and regulatory compliance is crucial when navigating the digital landscape with confidence and resilience.