The study examined radio family planning messages with particular reference to the nature of the audience influence on communication content by using a chat program on radio in a developing society. The study adopted content analysis research method with a purposive sampling technique and used a radio script having six items for analyses. Results showed that there were more family planning segments for women than for men and, there were more family planning for drugs/pills and materials/implantation than for injection. In addition, there were side effects in the use of family planning just as there were quite a number of frequently asked questions except for condoms-fiesta/kiss. This paper concludes that radio scripts/messages for family planning programs should accommodate more topics/segments of family planning for men and women, specifically, natural methods should be included. Furthermore, radio family planning messages should focus more on the benefits of family planning and specifically the benefits of contraceptive pill and post pill emergency should be examined. Other formats of programs should be employed in the campaign for family planning messages on radio, and development communicators and content developers of radio family planning scripts should explore more areas to make radio messages more robust.
Out-of-school children are children of school age who have not been enrolled in any formal learning programme. Despite the high number of out-of-school children in Nigeria, literature is yet to pay significant attention to ways of assisting these vulnerable children to acquire life skills. This study was a comparative analysis of the impact of interactive radio (IR) and interactive television (ITV) instructions in assisting out-of-school nomadic children to develop life skills. A quasi experimental design was utilized to conduct the study involving a sample of 470 nomadic children. Going by the result, although both respondents in the IR and ITV reported a significant increase in their life skills after the intervention, participants in the ITV group reported higher score (β = .721) in their life skills than their counterparts in IR (β = .511). It is recommended, among others, that stakeholders in the education sector should consider the use of IR and ITV as instruments for teaching out-of-school nomadic children in Nigeria with a greater focus on ITV.
This study current study examines the influence of corporate sponsorship on the organizational image of selected insurance companies in Edo State, Nigeria. The study was guided by six hypotheses. The survey research design was used for the study. A sample of 385 respondents was selected through a multi-stage sampling technique. The result of the study showed that corporate sponsorship programs of the selected insurance companies influence public perception of the image of insurance companies in the area of how flexible (dynamic image), friendliness (cooperative image), as well as how organized (business-wise image) the insurance companies are. The result of this study also showed that corporate sponsorship programs influence public perception of the reputation (character image), how successful (successful image) the insurance companies are as well as how secretive (withdrawn image), or otherwise of the insurance companies studied. Based on these results, the researcher recommends, among others, that insurance companies should improve on their communication approaches to ensure that there is a high level of awareness regarding their corporate sponsorship programs.
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