Intra-cultural communication of the Balinese community, acted as a representation of cultural and social identity. This intra-cultural relationship has consciously built relations of power in the life of the Balinese Hindu community including in very personal matters such as marriage. There are two kinds of marriages for Balinese Hindu, memadik (wooing) and ngerorod (eloping). The second married arose when women from high caste married with a man from a lower caste. In the Dutch colonial era, this kind of marriage was outlawed, since this time categorized as unexpected marriage. One of the consequences of eloping married, known as nyerod in Bali is a decline in the caste of the bride as same as the groom. Accordingly, the couple should change their ways of communication when they interact with the bride family. The aims of this paper is to describe the intra-cultural communications among the nyerod couple with their family and the indigenous environmental in Balinese Hinduism. The ethnography approach was taken to describing and analyzing the primary data from interview and observation. The result shows that the intracultural communication pattern among nyerod women and their parent, sibling and extended family, represent by their impression management. The foundation of interactions are the form of their identity which develops in four layers and bound by customary law. Keywords: intracultural communication, inter-caste marriage, impression management ass.ccsenet.org Asian Social Science Vol. 15, No. 3 2019 41 The misinterpretation of marriage regulations for Balinese elite castes (triwangsa), triggers of the second type of marriage, ngerorod or nyerod which triwangsa women, choose to be married to the man from a lower caste. According to Dutch colonial law and some high-caste traditions, inappropriate marriages outside caste boundaries were punishable by exile (selong), often to another island in the archipelago and usually for a fixed period of time (M.Ida Bagus, 2008). Recently, nyerod categorized as unexpected married, and the consequences are varied in every family. Intracultural Communication in Balinese HinduCommunication among member in the same culture sometimes more complex than imagined, especially in the culture that emphasizes the use of language when interacting. The homogeneousness of Balinese creates a specific communication pattern which not found in other Indonesian sub-culture. The intracultural communication can consider as shared interpersonal communication between members of the same cultures (Lewis & Slade, 1994), share common nonverbal and verbal behavior patterns, common rules and common goals (Collier et al., 1986) and how to make conversation meaningful among member (Toyosaki, 2011). Hall in 1976(Shuter, 1990, intracultural communication was not applied as wide as intercultural communication. Futhermore, Shuter (1990) describe what the research of intracultural communication could help us to increase our understanding of society and inextricable linkage between communication pattern an...

<p>Free Fire (FF), a shooting simulator game, is one of the most successful games in Indonesian e-sports in 2021, besides Asia and Latin America for the last two years. Besides advertising, the success of this game is also marked by the presence of Tretan Muslim (a comic/content creator) as the brand ambassador. By using the Theory of the Elaboration Likelihood Model (ELM), it is assumed that actions can be formed or changed by being influenced by the ability to influence the communicator and the existence of a message of persuasion. Including, influencing the decision to purchase Free Fire game items in the Indonesian openchat Gamers line The survey of 100 respondents answered the hypothesis: The Free Fire Ad Exposure variable has a positive effect of 0.261; Communicator Credibility Variable on Game Item Purchasing Decisions has a large influence of 0.641 simultaneously the influence of all variables is also positive.</p>

The community development program is one of the activity agendas that must be owned by large companies, as well as state-owned enterprises, including Pertamina. In this article, the team implementing community service activities synergizes with industry to make a real scientific contribution among community groups. The MSME 'Culinary Pujasera Energi Village' located in Tambakharjo Village (Semarang) is the target for public service. In practice, MSMEs, which were formed in 2019, has now become a means of actualizing and developing home industries (namely culinary businesses) which have shown an increase in the economy for MSME players. Carrying out cooperation with various stakeholders, MSMEs continue to experience business development in the culinary field in line with increased capacity building for active MSMEs actors.