The construction of a homestay is a priority of the Ministry of Tourism because the Ministry of Tourism has a target of 20 million foreign tourist visits to Indonesia in 2019. Ubud is one of the most famous tourism areas in the world and is one of the growth centers of homestays in Bali. But most homestays in Ubud do not meet homestay standards according to Asean Homestay Standards. This study aims to determine the number of homestays in the Ubud tourism area seen from homestay owners living with tourists, the number of rooms, and facilities owned in accordance with the ASEAN Homestay Standard. The object of this research is all homestays located in Ubud and Peliatan Village, Gianyar-Bali, spread across 22 Banjar. The data analysis technique uses descriptive analysis techniques. Based on the results of the study found from 287 homestays only 115 homestays that homestay owners live together with tourists (guest) and the maximum number of commercialized rooms is 4 rooms according to the ASEAN Homestay Standard. It is necessary to regulate homestay business permits so that homestay businesses in the region Ubud tourism truly provides equitable economic benefits and increases local income. The construction of a homestay that is not controlled will have an impact on increasing competition among homestay owners, reduced green land, causing environmental damage and affecting regional spatial planning.

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This research is motivated by the importance of CSR disclosure among SMEs hotel in the Seminyak area that has been implementing CSR. The purpose of this study is to explore the implementation of CSR activities, the media uses to disclose the CSR activities, and the perceived barriers to disclosing CSR activities on the website. This research is a qualitative research. The population would be chosen through observation by direct phone call to each SMEs hotel area with CSR activities and 5 SMEs hotel have been chosen. The data needed was gathered by doing interviews to the owner or manager of each SMEs hotel. The data were analyzed through three activities, such as data reduction, data display, conclusions, and method triangulation. The results revealed SMEs hotel predominantly undertake corporate social marketing, community volunteering, and corporate philanthropy, then used meetings, word of mouth, briefing, WhatsApp, Instagram, and email to disclose their CSR activities. SMEs hotel perceived barriers in disclosing their CSR on the website are CSR disclosure is not needed, CSR disclosure is not their priority, and lack of human resources.

Desa Taro memiliki potensi alam dan budaya yang dapat mendukung kesejahteraan masyarakatnya melalui kegiatan pariwisata. Untuk mendukung perkembangan pariwisata di Desa Taro terdapat beberapa rumah telah dikembangkan menjadi homestay oleh pemilik rumah yang merupakan  anggota masyarakat Desa Taro, namun belum seluruhnya dikelola dengan baik dan beroperasi secara maksimal. Salah satu keterampilan penting yang harus dimiliki pemilik dan pengelola homestay adalah menyiapkan dan membuat makanan pagi bagi wisatawan atau tamu yang menginap. Belum banyak variasi menu yang dapat disiapkan oleh pengelola homestay karena terbatasnya keterampilan dan pengetahuan mereka dalam menyiapkan menu makanan pagi bagi tamu. Program Studi Bisnis Hospitaliti bekerjasama dengan dosen Program Studi Manajemen Tata Boga Politeknik Pariwisata Bali memberikan pelatihan bagi pemilik dan pengelola homestay dalam menyiapkan menu makanan pagi American breakfast untuk meningkatkan kompetensi peserta pelatihan di bidang makanan.

In the current era, companies are required to be able to manage their content on social media in a professional manner. High-quality content can increase engagement with customers. Content marketing is a marketing approach that involves creating, curating, distributing, and amplifying content that is engaging, relevant, and useful to audiences. Bali Coconut House is one of the homestays in Taro Tourism Village, Tegalalang, Gianyar. This homestay uses social media Instagram in marketing its products. The purpose of this research is to find out the right content marketing strategy through Instagram social media at Bali Coconut House. The research location was carried out at the Bali Coconut House. This study uses a qualitative research approach. The informant in this study is the owner of the Bali Coconut House. Data collection techniques using interview and observation methods. The content marketing strategy through Instagram social media at Bali Coconut House can be carried out by implementing 8 elements, namely setting goals, classifying consumers, planning content, creating content, distributing content, strengthening content, evaluating the content, and developing content. The suggestions that can be conveyed in this research are that in planning content for Bali Coconut House, it is better to have a content calendar, collaborate with attractions in the Taro tourism village and utilize information on Instagram Insight.