Abstract-Lake Toba is the largest freshwater lake in Indonesia and in Southeast Asia, but its tourism potential has not been managed properly.Currently, the government is committed to build and develop the area of Lake Toba by inclusion in to 10 main tourism destinations that will be developed by Indonesian government.This study examines how management strategies in the development of Lake Toba to be one of the main tourism destinations in Indonesia.This study used descriptive qualitative approaches and also incorporates a literature review on tourism development and case study.The government focused the development on Accessibility, Amenities and Attraction. The right implementation strategieslike air acces development and optimizing festival improved tourist visits to Lake Toba in recent years.

The development of increasingly advanced technology has an impact in various fields. One of the impacts that have experienced technological developments is Social Media. There are many business people who use social media as an e-commerce business platform by presenting innovative features and programs to win market competition. To attract interest and build consumer satisfaction, most e-commerce features Live streaming because it can provide buying and selling activities in real time and reduce consumer anxiety about the quality of the products offered. This research is intended to analyze Direct Marketing and Product Quality influence TikTok users repurchase intention at Medan City. Quantitative research with an approach that is associative was the method of investigation that was utilized in this study. The approach of purposive sampling was utilized for the sampling, and there were a total of one hundred respondents employed as samples. The questionnaires that were distributed through google forms in order to collect the primary data for this study were compared to the literature that was studied in order to collect the secondary data. Validity tests, reliability tests, tests based on the classical assumption, multiple linear regression analysis, and hypothesis tests are the methods of data analysis that are utilized here. According to the findings of the study that was carried out, direct marketing has a significant impact on repurchase intention, and the quality of the product also has a significant impact on repurchase intention (Y). As for the variable repurchase intention, Direct Marketing and Product Quality both have an effect at the same time.

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This study aims to analyze the influence of leadership style and organizational culture on the performance of PT. Suri Tani Pemuka Simalungun Regency. This research uses associative research methods with a quantitative approach. The study population consisted of 752 people, and 88 people were taken as a sample by using purposive sampling techniques. In this study, the data used was primary data obtained from the distribution of questionnaires through Google Form, and secondary data obtained through books, journals, and articles related to this study. The data analysis methods used are validity test, reliability, classical assumption test, multiple linear analysis test, simultaneous test, and determination coefficient test. The findings revealed that leadership style partially has a significant effect on the performance of PT. Suri Tani Pemuka of Simalungun Regency. Meanwhile, organizational culture does not affect the performance of PT. Suri Tani Pemuka of Simalungun Regency. Simultaneously, leadership style and organizational culture have a significant effect on the performance of PT. Suri Tani Pemuka Simalungun Regency 92.7%, while 7.3% was influenced by other factors beyond the study.

This research aims to determine the strategy of business development of patchouli oil farmers in improving economic welfare, to analyzing obstacles or barriers in running the cultivation and production of patchouli oil in central Meranti The district of Pintu Pohan Meranti Toba Samosir Regency. This type of research is descriptive research with a qualitative approach because the research intends to understand what phenomena experienced by the subject of research. The method of determining the area of the research use Purposive technique or deliberate with consideration of Central Meranti is one of the villages that the majority of its citizens still hang the livelihood as a patchouli oil farmer. Data collection methods are obtained from primary data and secondary data where primary data is obtained through interviews with Informans as well as direct observations of the field, and secondary data is obtained from the relevant agencies. The Data obtained is then analyzed using SWOT analysis. The results showed that there were only 2 families that still maintain patchouli oil farming efforts with patterns and strategies to develop this business in a simple way. Patchouli marketing is also do by selling directly due to price fluctuations that happen very often. In addition, the limited information such as the writing and socialization of a patchouli is still very limited from the government to the farmers so that more and more farmers are switching commodities.