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ECommerce is getting rapid popularity worldwide due to number of associated benefits. The addition of word "electronic" to commerce and business opens a world of opportunities for people. Females constitute 50% of total population of the world (World Bank , 2018). However, their contribution in economic activities is low either due to family restrictions or labour/ distribution channel issues because of male chauvinism in many societies. Apart from them, specific problems are common to females all over the world regardless of their belongingness to any culture including family responsibilities, limited physical strength and lack of availability of finance in many countries. As an ebusiness signifies with low cost, automated business process, availability of direct channel, flexible hours and nonetheless independence from physical existence (Turban & King, 2016) therefore the research suggested application of ebusiness as prospective solution to the barriers for female entrepreneurship that was further confirmed by the results.

Universities are specialized units aimed to deliver quality education and shaping future leadership to provide competent professionals to the industry. The establishment of ORIC in universities and significant increase in academia-industry linkage activities is strategic move towards achievement of the mentioned objectives. Bridging up the gap between academia and industry by adopting such strategies defines the successful role of HEIs. In view of increasing number of universities and continuous outflow of graduates it seems imperative to analyze and capitalize their potential towards the growth of economy. However, the unemployment ratio and limited growth in SME (Small & Medium sized Entities) sector reflect the insignificant absorption of graduates in corporate sector. The study aims to determine the factors that serve as barriers in achieving goals of HEIs by understanding the problems faced by university students in general and business graduates in particular on the basis of data gathered from 100 students from different universities present in Karachi. It shall also assists the policy makers in devising policy as per market demands, level of quality attained by universities, their involvement with corporate sector and in turn need of the industry to keep both parties at par in the fluctuating and contemporary era.