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This chapter outlines libraries' (and librarians') changing identities in the new world of research mandates from funders, institutions, and publishers. As libraries respond to the demands of these mandates on their users at the individual, departmental and institutional levels, they need to revise their approaches to relationship building and user engagement, as well as maintain flexibility in the face of changing roles and skill requirements. This chapter will (1) outline the changing scholarly ecosystem; (2) summarize major terms and concepts to understand the process of producing research outputs; (3) discuss the perspectives of the major players in the research enterprise; (4) present some of the challenges that research mandates and the changing research environment have brought to libraries; and finally (5) review ways in which libraries have successfully addressed them. The focus here is on the academic research setting, although many of the strategies outlined can be equally applicable in both non-academic research and nonresearch funding contexts.

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The popularity of anime and manga makes anime fans a group of interest to libraries. There are several events in North Carolina where anime fans gather together, and libraries are already involved with these events. This article discusses conventions and summarizes demographics and attitudes of anime fans at the 2008 Animazement convention in the Triangle. Out of 115 respondents, more than half are library card holders and use a library at least once a month. Some sense of library support for anime and manga fans is present, but respondents definitely show a desire for more support.