This poster provides a definition and taxonomy for iconic communication and describes the use of formal psychological tools and methods in the evaluation of icons. The methods that can be usefully applied include:1. Psychophysics2. Scaling3. Recognition/Memory Testing4. Statistical Modeling/AnalysisExamples of some of these approaches are provided from pilot studies currently under way at HP. Analyses used include Multi-Dimensional Scaling (MDS) and Cluster analysis. Results can be applied to development of metrics, standard methods, and design guidelines.

No abstract

"The flood of information in today’s society makes it difficult for undergraduate students to source quality support materials to help in their study, as many are illequipped to distinguish the good from the bad. Because of this, the lecturer’s role as curator of learning resources has developed and become a vital aspect of their job. It is no longer sufficient simply to provide reading lists. As more and more content of various levels of quality has become available online, some lecturers have taken it upon themselves to create personal websites with module content, a reading or resource list and extra materials to support their students’ learning. This paper looks at a simple approach where using AR can successfully bring online and published materials together to create a unique curatorial combination that takes support learning to a new space."

This chapter explores the unique characteristics of AR as a visual communication medium while also considering the diverse and potentially powerful meanings that can be created by using it in conjunction with established visual communication devices such as posters. The chapter evaluates a number of current projects that have utilised this type of digital narrative. It also explores the theories of visual communication to understand how posters communicate in order to leverage the same techniques for AR. Using three case studies, the authors examine how AR, when used in conjunction with a printed poster, can subvert the original meaning of the poster to create a new meaning for the viewer and ultimately create the surreal.

This chapter outlines an operational definition for a range of experiments that will examine a number of visual aesthetics to identify ways to influence mental models to test how well they will communicate to the user. Utilising principles for semiotics and visual communication, the aim is to create a number of small interaction experiments that will be meaningful and resonate with the user so that they will understand how users want to interact with objects without relying on conventional interaction paradigms. As these experiments will be a mixed methods approach with equal emphasis on quantitative and qualitative data and will utilise a code book of visuals, the operational definition becomes the blueprint that will ensure a consistent procedure that will contain a full description of procedures and actions required to observe and measure the experiments. This will allow for a high level of transparency and replicable set of experiments.