Purpose of the study:This study attempt to analyse the frame of online advertisements from Watsons and Guardian. Both companies utilized the similar storyline in advertising its products during the Hari Raya period, however, advertisement from Watsons had given rise to controversy and racial issue has been raised. Methodology:This study employed quantitative content analysis and qualitative textual analysis to ensure a more reliable finding in research. Main Findings:The finding reveals that advertisement from Watsons often framed women in a negative light by 1) Definingbeauty as being fair skinned, 2) Interpreting women’s quality of relationship correlates with the fairness of their skin, 3) Framing and judging dark skinned women as negative and unable to pursue their dream love life, and 4) providing skin whitening remedies to solve their problems. This contrasts with Guardian’s advertisement which was framed more neutral. Applications of this study:This study stressed the significance of business ethics and corporate responsibility.It is not uncommon when an advertiser exaggerates some characteristics of the advertisements in order to attract people’s attention. However, exaggerated advertisements might contain some misleading information which may influence the credibility and truthfulness of the then and future advertisements and hence could further affect the company negatively as consumers had lost confidence in the company. Novelty/Originality of this study: Most framing studies focused on types offrames, information/news sources and slants of frame, this study provides an in-depth analysis on the four framing functions suggested by Entman,which is less explored in the field.

The electronic shopping phenomena has created a new breed of shoppers where shop at their own phase. It is a known fact that the younger generation spends more hours online compared to the generation before them. The objective of this study is to investigate the selection of online store by Malaysian generation Y and to understand the kind of information listed on the online website that helps generation Y users in finalizing their purchasing process on online platforms. A qualitative method was used in this study in order to gather deeper and more affluent understanding among generation Y preference for online shopping. The limitation of this study is that it did not intend to use quantitative methods and focused on existing users of online shopping. Based on the construed verbatim, participants would select an online store based on the intended product and would scrutinise all details available before finalizing their purchase. Participants would scan for negative comments first such as the quality of the product, the accuracy of product information and shipment mainly the Last-Mile-Logistics (LML). This study will help in better understanding generation Y purchasing behaviour among Malaysians since Malaysian will be implementing 5G internet soon.

This document explains and demonstrates the proposed conceptual model for business intelligence tools on business sustainability. The qualitative literature analysis method was used to analyze the proposed model for Business Intelligence Tools on Business Sustainability. Past studies have been collected for each variable to come up with an appropriate conceptual model for solving Business Sustainability problems within an organization. The implications of this study will be used to conduct an empirical study in the future