Smart Airport concept is the future of Airport operation and it may dramatically change the industry towards modern technology adaptation. This study mainly focuses on the Smart airport applications in to passenger terminal process. Literature scattered on different sources have been summarised to explain the features of smart airport with practical cases in global context. Empirical indications on implementation of the smart airport applications discussed based on practical implications of airport operations. Special attention given to the cases of the best performing major airports in Asia, Middle East & Europe. This study contribute to the field of academia and industry by identifying the advantages of smart airport implementation under the key areas of Aviation Security, Passenger Convenience, Operational Efficiency and Optimizing Limited resources. Further implantation methodology under passenger, baggage handling & regulatory controls have been discussed in this paper. Finally key challenges in implementation of the smart airport concept has been addressed and concludes with empirical justifications highlighting future research priorities on implementing the concept.

This study offers a comprehensive literature review on the gaps related to online learning efficiency and a structured conceptual model. The findings would be favourable for the learners, lecturers, future researchers, universities and other educational institutes. This study has presented the results of a systematic literature review on the factors affecting the efficiency of online learning and how they impact on satisfaction and commitment of learners. To conduct the literature review, approximately 40 empirical studies were reviewed and analysed. The results reveal that several factors, including academic issues, accessibility issues, technological skills, mental well-being and lecturer commitment, impact depreciating the online learning efficiency, which has made a significant impact on learner satisfaction and learner commitment during the COVID-19 pandemic. If the pandemic would continue, the institutes can use the deliverables to figure out the difficulties encountered by the learners during the pandemic, how to prevent those issues and to search for a solution: to re-open the universities following necessary health guidelines or to resume delivering education online. The literature evaluates the impact of online learning efficiency on learners’ satisfaction and commitment, and there are no adequate empirical studies available for testing the online learning efficiency with respect to learners’ satisfaction and commitment. Hence, in identifying several gaps related to online learning efficiency, this study offers a new structured conceptual model.

Purpose –This study focuses on examining the impact of Facebook marketing components on customer-based brand equity (CBBE) and purchase intention (PI).  Design/methodology/approach – A conceptual model was developed based on the literature and related hypotheses were tested based on the responses of 390 Facebook (FB) fans of four leading fashion-wear retailers in Sri Lanka who have been selected on a random basis. The data was collected using an online survey and analyzed using the structural equation modeling. Findings- The results indicate that Facebook marketing has a strong impact on customer-based brand equity. The items entertainment, reputation and relationship remain for Facebook marketing construct to test its impact on customer-based brand equity. This finding helps to recognize the role of Facebook marketing from the strategic point of view, confirming its significant contribution in taking a brand to the next level. Furthermore, the direct impact of Facebook marketing on purchase intention was not significant and customer-based brand equity fully mediates the relationship between Facebook marketing and purchase intention. Originality –This research applies the Honeycomb model which is a rarely used model to identify the components of Facebook marketing. Hence, this can be identified as one of first this kind of research in Sri Lanka. Further, this study address Fashion-wear retail industry which another important but understudied sector in Sri Lanka. Implications – This article connects the consumers’ opinion on Facebook marketing. The findings of Facebook marketing on taking brand equity into next level will be useful for decision making in business organizations. The effective use of social media will reduce the promotional expenses. Further, the application of Honeycomb model shows the appropriate criteria for Facebook marketing and fill the gap of the unavailability of criteria for social marketing evaluation.

The electronic word of mouth is a hardly studied phenomenon in the Sri Lankan context. Accordingly, the present study investigates the importance of factors influencing on electronic word of mouth engagement towards consumer purchase intention. By using convenience sampling technique, 501 questionnaires were distributed among respondents between the ages of 18-50 who are using Facebook, Instagram and WhatsApp resultant respond rate was 77%. The correlation and regression tests were done through the use of AMOS software, while the SPPS software was used to test reliability. The study found that trustworthiness and electronic word of mouth engagement towards purchase intention have a positive impact whereas, high fashion involvement has a negative impact to the electronic word of mouth engagement. The study is useful for retailers to improve their online presence by developing electronic word of mouth among consumers.

Brand Loyalty occurs when a customer is a lifelong fan of a particular brand. Loyal customers are always an asset to a company because they are their stable base of income. Customers who stay loyal towards one brand for a long period of time are those that even pass down their favorites to the next generations. On the other hand, repeat purchase intention is when a particular product has been purchased again-but due to the action of a previous purchases. When a customer purchases the same product again, this means that the product has a positive impact on the customer's behavior and that they really like it. When such situation applies to the purchase intention of several purchases afterwards-it can be clear that, that particular customer has started building brand loyalty towards that particular brand. This relationship is understood by many companies loyalty programs has been initiated The Sri Lankan shampoo market is cluttered with so many brands providing so many solutions, therefore it is a challenge for these companies to keep their customers to be loyal. The purpose of this research is to study whether brand loyalty has an impact on repeat purchase intention in the shampoo market in Sri Lanka while the objective is to identify the impact on brand loyalty and repeat purchase intention. For the purpose of this study, used non-probability convenience sampling technique has been used and selected a sample of 384 people residing in the Colombo district in Sri Lanka. One of the major findings of this research is that males use shampoo more than females in the Colombo district and one of the most favorite brands of the population is Dove. In conclusion, the study also proves that repeat purchase intention and brand loyalty has a positive relationship.