This research is a research and development research that aims to design UMKM digitization, which is to help SMEs ATBM in Cepagan Village increase marketing reach through E-Commerce and Information Portals. The System Development method used is the Prototype Method using an approach to make a design quickly and gradually which includes requirements analysis, building prototyping, evaluating prototyping, coding the system, testing the system, and evaluating the system. The results of this research are the implementation of the digitization of MSMEs which includes the creation of E-Commerce, Information Portal Websites, QRIS Digital Payment Methods, and Application of Search Engine Optimization. With the existence of E-Commerce, it can help MSMEs in reaching a wider market and increasing product sales turnover, the information portal website for the ATBM Weaving Village in Cepagan Village is used as a medium of information about the activities of the ATBM Weaving Village in Cepagan Village with the aim of reviving the image and existence of Cepagan Village. known as the "Kampung Tenun" Cepagan Village so that it is known to the wider community and has proven to be effective in increasing website traffic so that the potential for purchases is higher

Tahlil coffee is a typical Pekalongan coffee made from coffee beans mixed with various spices. The millennial generation has a lifestyle of socializing while drinking coffee. This study aims to examine coffee tahlil as a local culinary, whether it can be accepted by the millennial generation amidst the many choices of various other types of coffee. The research was conducted using a survey approach, which involved the millennial generation as respondents. The technical analysis uses descriptive analytical techniques to explain the level of acceptance of tahlil coffee based on coffee quality attributes among the millennial generation. Coffee tahlil has been accepted by the millennial generation. Coffee tahlil products as a whole are close to good, with a score range of 4-1, the average product attribute has a score of 2.93. This product attribute score is above the average value of 2.5. The taste of spices in the tahlil coffee, the aroma and suitability of the size of the tahlil coffee have been well appreciated, with a score above 3. Whereas what needs attention is the thickness and variety of servings which are at the bottom score