Supply chain integration are network links of an organisation or firm with its business partners such as customers and suppliers by integrating their relationships, functions and processes. Meanwhile as supply chains continue to replace individual firms as the economic engine for creating value during the twenty-first century, understanding the supply chain performance becomes increasingly important for both practitioners and researchers. Previous studies have addressed supply chain integration and supply chain performance in separate studies. This conceptual paper will explore the key role played by supply chain integration in the effort to succeed within a competitive business environment, and consequently enhance firm performance as well as supply chain performance. Furthermore, the proposed framework will be valuable to various environments due to its integration of prior research and literature. This study is among the pioneers in investigating and determining the conceptual relationship between supply chain performance and supply chain integration.

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