This study aims to determine innovations in the digital mobilization of cash waqf potential. The method used in this research is descriptive qualitative. To mobilize waqf, the Indonesian Waqf Education Foundation (YEWI) pioneered the formation of the ambassador Waqf as an institution that organizes training & certification of waqf consultants. Waqf ambassadors are expected to be able to educate the public to do charity digitally. The position of the ambassador for waqf is between Nazhir and Wakif. In managing cash waqf, Nazhir must cooperate with the LKS-PWU (Sharia Financial Institution Cash Waqf Recipient). Cash waqf can be made with a relatively small amount of money and collected together to meet the requirements for issuing a certificate from the LKS PWU. The profit-sharing from the waqf investment is used to finance the activities programmed by Nazir. The results of cash waqf can be used to create jobs in order to reduce unemployment, help business capital for MSMEs in need, guidance, development of education and assistance with education costs, development of public infrastructure. Innovations in mobilizing the potential for waqf need to be socialized because it can be done digitally and anytime without regional boundaries.

Based on the results of observations, the average MSME felt a decrease in turnover during the Covid-19 pandemic. This happens because of the reduced activities carried out outside the home, difficulties in obtaining raw materials due to transportation constraints, and the decline in public confidence in products that are outside the home. Another finding based on observations, not all MSMEs have to close their businesses, some MSMEs still survive despite experiencing a decline in sales turnover. As well as making products adjustments and carrying out several marketing strategies to maintain their business. This research aims to find out what marketing strategy is applied by Andalas Steak SMEs during the covid-19 pandemic, the obstacles faced, and the solutions for Andalas Steak. This is descriptive research with a qualitative approach. The descriptive qualitative method was chosen because the research carried out was related to ongoing events and related to current conditions. The results showed that Andalas Steak exerts the 4P Marketing Mix which consists of a product strategy, a price strategy, a promotion strategy, and a place strategy. The obstacles faced by Andalas Steak are a lot of competition with the same menu and people's purchasing power has decreased due to the declining economy. To counter those hindrances, Andalas Steak enforces healthy cash flow, maximizes social media, maximizes delivery services, and improves product quality and innovation.