The main objective of this study is to compare factors that effecting entrepreneur intention of higher Education Institute (HEI) students between B40 family with M40 and T20 family in Melaka. Factors such as initiative, seek on opportunities, act on opportunities, information seeking, concern for high quality of work, commitment to work contract, efficiency orientation, systematic planning, problem solving, self-confidence and assertiveness are tested the correlation with entrepreneur intention. A total of 475 respondents were collected to give their response, where 316 respondents came from B40 family and 159 respondents from M40 and T20 family around HEI in Melaka. Data collection method using structured questionnaire and deliver to respondents by google form apps. The comparative study includes the level of entrepreneur intention for both groups. Hypotheses testing of factors toward entrepreneur intention for both group also tested. At the end, researcher seek comparative analysis the dominant factor that effecting entrepreneur intention among students for both groups. The research finding show that the level of entrepreneur intention among students from M40 and T20 family is higher than students from B40 family. Finding also state that all factors have positive significant relationship with entrepreneur intention for both group but in different situation. Two factors are most dominant factor toward entrepreneur intention for student from M40 and T20. While for students from B40, there are four factors most dominant toward entrepreneur intention. As conclusion, the university can focus to certain factors for both groups of student to improve entrepreneur intention among them.

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This study aims to identify KUIM lecturers' computer skills, the utilization level of information and communication technology (ICT) innovations in teaching and learning (T&L), the relationship between the two. This study also examined the perceptions of lecturers on the use of ICT innovations in T&L. This is a survey-type study involving 132 respondents among KUIM lecturers. The instrument is a set of questionnaires consists of four sections. The data were analyzed using descriptive statistics in order to get the frequency, percentage, mean and standard deviation. Inferential analysis was used to see the relationship between the skills in computer with the utilization of ICT innovations by using Pearson Correlation. The main findings in this study found that the level of computer skills is at a high level with a mean = 3.82. Meanwhile the use of ICT innovations in teaching is at a moderate level with a mean=2.73. The finding of this study shows that there is a significant relationship between computer skills with the utilization of ICT innovations in lecturers' T&L but at a low level which is r=0.287. Therefore, it is suggested to do various ICT trainings or attended by lecturers so that they can use variety of ICT innovations in T&L.

Background: In the research field of Private University College, Melaka and from the viewpoint of Melaka residents, brand awareness plays a crucial role in their development. Objectives: This paper identifies the impact of brand awareness, namely brand recognition, brand recall, Top of Mind Awareness; TOMA and brand knowledge. Method: Using an online survey, the study collects data in Melaka from 300 respondents among residents in Melaka. We used the Statistical Package for the Social Sciences (SPSS) to test the links between dependent variable and independent variables. Result: The results analyzed by correlation show that: (1) brand recognition has a significant positive influence on brand awareness; (2) brand recall has a significant positive influence on brand awareness; (3) Top of mind awareness (TOMA) has a significant positive influence on brand awareness; (4) brand knowledge has a significant positive influence on brand awareness. Conclusion: From these elements we identified that brand recognition and brand recall were the most influences towards PUCM brand awareness. In the future research, researchers include all elements of brand awareness which is brand dominance and brand opinion will provide more valid research outcome.