Government of Indonesia considered that Middle Eastern tourists are an important market share to develop. Thus, understanding the characteristics and behavior of tourists are needed for sustainable marketing activities since it can help in marketing and product planning and development which can increase the number of visitors to the destination. In general, we know the Middle East as an Arab nation and consider all tourists from the Arab nation to have the same behavior, there are some Middle Eastern countries that are not Arabs and are generalized to have the same characteristics and behavior from certain countries in Middle East was over generalised to all tourists. The purpose of this paper is to study the behavior of Middle Eastern tourists according to their tourism characteristics from the perspective of a tour guide. The method used in this study uses a qualitative approach, with data collection techniques using snowball semi-structured interview with nine tour guides. The interview questions cover about seven areas; interactions, knowledge, expenditure, time arrangement, respectfulness, facilities preference and appearance. The results show some differences in Arab tourists based on their significant national origin even though the equation cannot be ignored. This study would help different marketing campaigns according to different behaviour.

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