This study aims to determine the role of SWOT analysis in generating strategies to increase sales of spare parts at PT Trakindo Utama Satui Branch during the Covid19 pandemic, see what alternatives are appropriate for use by PT Trakindo Utama Satui Branch. This study uses a qualitative approach by conducting a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). Data collection was carried out through interviews with the head of the branch head of PT Trakindo Utama Satui and assisted by the Sales Product Support Supervisor. The results of the study reveal that PT Trakindo Utama, Satui Branch is in the first quadrant, which means that the Growth strategy supports aggressive growth policies (Growth Oriented Strategy). Increasing sales of spare parts and development to other sectors such as construction, forestry, plantations can be carried out as soon as the local economic situation improves. For this reason, the SO strategy, namely utilizing strengths and maximizing opportunities can be implemented.
The purpose of this study is to determine the contribution from entrepreneurship education and training in building and developing-based entrepreneurial skills ecopreneurship. The research method used is descriptive analytical associative and correlational. Respondents consisted of 72 people with different educational and occupational backgrounds. The results showed that the influence between the variables "Entrepreneurship Education" on "Entrepreneurial Skills Ecopreneurship" is shown by the regression coefficient Ry1,2,3 = 0.621 with a determination of 38.60% and there is a significant relationship between entrepreneurship education and entrepreneurial skills with a correlation coefficient value. rxy= 0.620 with p <0.01 (very significant). In the variable "Entrepreneurship Training" to "Ecopreneurship Entrepreneurial Skills" is shown by the regression coefficient Ry1.2 = 0.653 with a determination of 42.70% and there is a significant relationship between entrepreneurship education and entrepreneurial skills with a correlation coefficient value rxy= 0.621 with p < 0.01 (very significant). Thus it can be concluded that among entrepreneurship education with entrepreneurship training that has a higher relationship with entrepreneurial skills is entrepreneurship training.
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