A new financing alternative, known as crowdfunding, has expanded rapidly. Not all crowdfunding projects or campaigns can successfully reach the desired funding amount. Many studies have shown that social capital is a determinant of crowdfunding success, and some of it could be applied to the education domain. This study investigates the influence of the multidimensional social capital on the donation-based crowdfunding within the scope of educational campaigns belonging to higher education institutions students. This study uses the primary data extracted from the Skolafund crowdfunding site, a specialised third-party platform for higher education. This study, using the theory of multidimensional social capital as the theoretical foundation, develops a logit model linking all three social capital dimensions. The findings imply that only two social capital dimensions, namely structural and relational, are significant factors influencing the crowdfunding success likelihood. This study also finds that campaigns with lower funding targets are more likely to succeed. The practical implications of this study suggest the students should leverage their social capital to increase the fundraising amount. Higher education institutions also should consider to set up their crowdfunding platforms quickly or encourage students to utilise a third-party platform, such as Skolafund.
Malaysian public universities are bracing for funding cuts and moving towards autonomous status causing them to be more innovative in generating income. Crowdfunding has been part of the solutions. Unfortunately, the emerging of university crowdfunding platforms in Malaysia is relatively slow as compared to the universities in the U.K. and U.S. This study aims to explore approaches and crowdfunding models used by the universities. This study highlights different approaches used by the universities in incorporating crowdfunding into their funding strategies, which can be differentiated into two main groups, namely setting up a university-operated crowdfunding platform and using existing third-party platforms. The investigation on the Skolafund crowdfunding shows that it could be an example of which the crowdfunding model fits Malaysian universities. The findings in this paper can help the universities to ease the burden due to the budget cut impact by utilising crowdfunding.
The inception of technology in the financial world has spawned many innovative financial activities, including crowdfunding. Since the emergence of crowdfunding, fundraising activities have flourished, enabling the implementation of many innovative projects and businesses, including agricultural projects. However, it is a major challenge for a crowdfunding platform to maintain the flow of donations. Most crowdfunding platforms lose half of their donors after their first donation. Therefore, this study proposes the use of gamification to increase and maintain individuals' donations on a crowdfunding platform. In addition, this study also examines the role of user experience as a mediating variable between gamification and donor intention on the crowdfunding platform. Data for this research were collected through a survey using a structured, self-administered questionnaire and involving 148 Muslim donors. Hypothesis testing revealed that gamification positively influences user experience, but not donation intention on a crowdfunding platform. Meanwhile, user experience successfully plays a mediating role. Thus, the results lead to a discussion on the justification of using gamification and suggestions for future research.
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