Social media influencers are people who have established a reputation for themselves on social media. Nowadays, a social media influencer has played the important role of a marketing tool for organizations. Organizations use the power of social media influencers to influence and persuade consumers through social media. It is because social media influencers have a huge number of followers in their social media, thus, social media influencers could promote and reach a large number of consumers in a short time. The result is more effective than celebrity endorsement for small-and-medium-sized enterprises (SME). This research is to study the perceptions of emerging adults on the difference between male and female social media influencers’ style of promotion. Qualitative method is used by conducting a focus group and content analysis to compare the impact of male and female social media influencers towards emerging adults. Findings showed that female respondents are influenced by influencers who promote beauty products while male respondents are drawn to technology and gaming products. The most important factors mentioned by the respondents in the impact of the social media influencers’ posts are the entertainment factor and followed by informativeness.

The emergence of new digital technologies and the existence of digital media has had an important impact in changing the operation of business environment. Correspondingly, the diversity of applications and digital media has now provided a broader space for the users, including the entrepreneurs, to enhance and upsurge their contact with customers and suppliers in entrepreneurship sector. Information and Communication Technology (ICT) and the Web are particularly the integrated and dynamic tool in nurturing entrepreneurship as well as act as the communication and marketing tool to grow the business. It is important to explore the new phenomenon in entrepreneurship that is closely related to ICT usage. The purpose of this study was to identify the patterns of ICT usage and to analyze the relationship between digital inclusion and its implications among entrepreneurs of small and medium enterprises (SMEs). The quantitative method is employed in this study with samples aimed at focusing on entrepreneurs in the Klang Valley. A questionnaire was distributed directly to 500 respondents aged between 18 to 55 years old. The data collected were analyzed descriptively and with correlation inference by using the SPSS software. The finding indicated a significant and strong relationship between digital inclusion and its implications (p <0.005, r = .685) among entrepreneurs of SMEs. It revealed that the entrepreneurs with high involvement in ICT usage have high implications in terms of innovation and business satisfaction. The study recommends that the government should play a dynamic role in education and training for the development of the SMEs as well as bridge the gap among the SMEs to adopt the use of digital media tools. In sum, the use of ICT contributes to enhance a number of benefits such as to be more competitive, innovative, expanding business networks and gaining more global marketing opportunities.

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ABSTRAKKemajuan Internet telah membawa peluang-peluang baru untuk perkongsian dan pengumpulan pengetahuan dalam masyarakat. Internet boleh menyediakan peluang tanpa batasan untuk pembangunan ekonomi dan penglibatan sosial melalui alat dan pemikiran inovatif baru. Kajian ini bertujuan untuk meninjau penggunaan Internet dalam kalangan usahawan wanita, sesuai dengan fenomena perniagaan dalam talian yang memuncak masa kini. Usahawan wanita dalam kajian ini merujuk kepada mereka yang mempunyai misi dan visi sebagai usahawan berjaya dengan menjadikan Internet sebagai medium utama yang menggerakkan perniagaan mereka. Objektif kajian adalah untuk mengetahui pola penggunaan Internet dalam kalangan usahawan wanita dengan dimensi-dimensi yang telah dikenal pasti. Kaedah kuantitatif secara tinjauan telah dilakukan terhadap 402 orang usahawan wanita yang menjalankan perniagaan secara dalam talian (online). Dua kaedah tinjauan digunakan iaitu secara temu bual bersemuka dan secara pengisian dalam talian. Kajian ini juga mentakrifkan penggunaan Internet sebagai keupayaan dan pengalaman responden dari aspek kekerapan mengakses aplikasi Internet, kemahiran menggunakan Internet dan motivasi responden dalam menggunakan Internet juga turut dikenal pasti. Hasil dapatan menunjukkan bahawa aplikasi yang sering diakses dan digunakan adalah aplikasi yang menjadi perhatian ramai seperti WhatsApp, Facebook dan Instagram. Responden juga mempunyai kemahiran dan bermotivasi menggunakan Internet dalam kadar yang tinggi. Jelas, ini menunjukkan bahawa usahawan wanita sangat bergantung kepada penggunaan Internet dalam urusan perniagaan mereka dengan tahap kemahiran dan motivasi yang tinggi. Kata kunci: Penggunaan Internet, kemahiran, motivasi, usahawan, wanita modenInternet Use among Women in Business: Access, Skill and Motivations ABSTRACT Advancement in Internet technology has brought about new opportunities for knowledge sharing and accumulation towards the community of men and women. The Internet can provide unlimited opportunities for economic development and social engagement through new tools and innovative thinking. This study aimed to review the patterns of Internet usag among women entrepreneurs, in line with online business phenomenon that culminates today. Women entrepreneurs in this study referred to online women entrepreneurs that carries with them a mission to be successful entrepreneurs by making Internet as the main medium for initiating their businesses. The objective