Economic globalization is a process of global economic activity involving countries in the world. The existence of free trade in the current era of economic globalization, "Hunay" MSMEs are required to carry out appropriate strategies to win the competition. This research is aimed at finding out the challenges faced by MSMEs and the strategies that must be carried out by MSME actors to be able to win such intense competition in the midst of economic globalization. In this study, researchers used descriptive qualitative methods with primary and secondary data sources namely through observation, interviews, and literature. Based on the results of the study, it was shown that the "Hunay" onion SMEs were able to face competition in the midst of economic globalization, it was proven that the area of product marketing was not only in Probolinggo, but even outside the city had penetrated foreign markets. Factors for MSMEs to survive in the midst of intense competition, namely MSMEs must continue to innovate, improve technology, and expand business networks to gain market share. AbstraksiGlobalisi ekonomi merupakan proses kegiatan ekonomi secara global yang melibatkan negara-negara di dunia. Adanya perdagangan bebas di era globalisasi ekonomi saat ini, UMKM "Hunay" dituntut untuk melakukan strategi-strategi yang tepat untuk memenangkan persaingan. Penelitian ini bertujan untuk mengetahui tantangan yang dihadapi oleh UMKM dan strategi yang harus dilakukan pelaku UMKM agar mampu memenangkan persaingan yang begitu ketat di tengah arus globalisasi ekonomi. Dalam penelitian ini, peneliti menggunakan metode kualitatif deskriptif dengan sumber data primer dan sekunder yakni melalui observasi, wawancara, dan studi pustaka. Berdasarkan hasil penelitian menunjukkan bahwa UMKM bawang merah "Hunay" mampu mengahadapi persaingan di tengah globalisasi ekonomi, terbukti wilayah pemasaran produknya bukan hanya di Probolinggo, namun sudah sampai luar kota bahkan telah menembus pasar luar negeri. Faktor agar UMKM tetap bertahan di tengah ketatnya persaingan, yakni UMKM harus terus melakukan inovasi, meningkatkan teknologi, dan memperluas jaringan bisnis agar dapat menguasai pangsa pasar.

This research is to know: (a) how the image of PT. AR Tour & Travel by service users, (b) how the efforts of PT. AR Tour & Travel in build the image as a form of differentiation marketing, (c) marketing advantages by use dimension of image done by PT. AR Tour & Travel. This research uses descriptive qualitative research method. Data source used is primary data and secondary data. Technique of collecting data with observation, interview, and documentation. Test of data validity use triangulation. The results are: First, some images that apply to the PT. AR Tour & Travel by service users, (a) PT. AR Tour & Travel has an expensive package price, (b) PT. AR Tour & Travel provides the best facilities, (c) PT. AR Tour & Travel is able to provide a manasik that is easily understood and followed by the pilgrims, (d) PT. AR Tour & Travel has a variety of packages that can be adapted to the needs of pilgrims, (e) The employees of PT. AR Tour & Travel has a friendly attitude in service. Second, the efforts made by PT. AR tours & Travel in image building are, (a) utilizing the charismatic image of the leader of the AR Foundation, (b) varying product packages, (c) applying work traditions and culture, (d) maintaining good communication with service users. Third, the advantages of marketing differentiation using image dimension is quite effective, the indication can be seen from the data of the number of service users who always show well.

The Sumber Jokotole SMEs produces fish crackers with basic ingredients from fish which are fishery products from Madura. During this time, the data on the sale of products and the purchase of raw materials have not been archived, so there is some data that is lost or damaged. When the data is needed to check the number of sales, the number of purchases, looking for stock of sales and purchases, and profits, the manager of the SMEs has difficulty tracking the data. Hence the management of a good and accurate sales and financial administration system is one of the strategies that can be applied by the SMEs in dealing with competition in the ASEAN Economic Community (AEC). This research aims to aid SMEs Sumber Jokotole in managing the administration system and business processes by designing a web-based management information system (SIM) that can be accessed through computers and smartphones. The information system will provide benefits for producers, suppliers and consumers to manage business processes in the fish cracker SMEs.Keywords: Management information system, Small and medium sized enterprises, marketing

Community empowerment through corporate social responsibility (CSR) funds has been intensively carried out by the company. As for research conducted: (1) obtaining an overview of CSR programs through empowerment carried out by PT. Jawa Power & PT. YTL East Java effectively; (2) knowing the strategies used so that the results of community empowerment can realize sustainable development. The method used with the qualitative Data used in qualitative includes primary data through observation and interviews and secondary data obtained from reference sources of books, journals, and mass media. Based on the results of CSR-based community empowerment research successfully implemented effectively if carefully planned and established good cooperation from the company and the community. To continue the sustainable development of the community who have been empowered to continue to apply the knowledge that has been gained during the training to be realized through the development of good infrastructure and tourism management systems.