Building Information Modeling (BIM) has attracted ever increasing attentions from construction industry stakeholders around the world including Malaysia. Numerous studies have been conducted in exploring the benefits of BIM and proposing strategies for BIM implementation. However, to convince the industry stakeholders to implement BIM technology is relatively challenging. Tangible evidences are needed to bring up the industry's acceptability towards the technology. In Malaysia, the Construction Industry Transformation Programme (CITP) has been developed to drive the transformation and development of the construction industry. One of the cases highlighted in the CITP is on the limited adoption of information technology such as BIM. Therefore, currently the Malaysian government is actively engaging with construction industry stakeholders to encourage the BIM implementation. This paper aims to propose a framework of BIM implementation stages in the construction industry of Malaysia. Three case studies have been analysed as a fundamental study to develop the framework. The results show that two of the companies are at the adaptation stage and one of the companies is at the application stage. At this point of time, the results indicate that the companies are more comfortable to experience only some part of the BIM benefits compared to fully utilise the technology. Fundamentally, the companies will only be at the adoption stage once the confidence level towards the technology is increasing and the companies will be categorised in the application stage when the companies are able to perform knowledge transfer related to BIM technology. This implementation stages can be used as an indicator to predict the direction of BIM in Malaysia. Thus, to ensure the successfulness of BIM implementation, there is a need to understand the current stages of company's BIM implementation and propose the criteria needed for a company to move from one BIM stage to another.

Rapid emergence of technology communication has demanded the business organization to adapt with the most optimal marketing approach to ensure long-term survival in the modern business environment. Research on technologies adaptation in relation to marketing were conducted in various sectors in order to study the marketing communication channels in persuading targeted customers to purchase the selling products or utilize the services offered in the market. In contrast, the advancement of technology was not thoroughly harnessed by the property sector, which lagged in adopting the innovative marketing approach to promote their selling house. Accordingly, this research is aimed at investigating the effect of marketing communication channels via the adoption of AR to encourage the intention to purchase among the targeted house buyers. A total of 130 booklets of survey forms were distributed using the self-administered method along with the prompt material of housing design in AR applications. In return, 100 booklets of survey forms were received. As a result, the findings indicated that AR application as a marketing communication channel has an impact on the intention to purchase among potential house buyers. It is expected that AR technologies would create a new norm with extraordinary modification and advancement to promote housing projects and provide guidance to the developer. This initiative is able to improve their marketing communication, thus attracting house buyers based on their interests.

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Building Information Modeling (BIM) emerges as one of the megatrends that will modernize the Malaysian construction industry due to its vital role in collaboration, coordination and communication in real-time among construction industry stakeholders. In 2019, the government of Malaysia has mandated the use of BIM technology for public projects worths more than 100 million. However, less than half of the construction projects in Malaysia is currently using the BIM system. In order to encourage the implementation of BIM, there is an important need to educate the construction industry players with realistic information on BIM technology. Based on previous literature, disruption of BIM toward the traditional practice of construction activities can be managed through exposure and incremental of BIM knowledge. Therefore, this study explores the current awareness of construction industry players on the application of BIM toward sustainability aspects, particularly on social sustainability. A set of questionnaire survey is used to gather the required data and a total of 133 contractors have responded to the survey. The data were analyzed using the frequency distribution to indicate the highlighted application of BIM foresees by contractors that contribute to social sustainability. The finding indicates that the level of awareness is influenced by their knowledge on BIM. Therefore, providing a better understanding and wider exposure on BIM could improve the implementation of BIM in the construction projects, which align with the government agenda.