International quick service restaurants (QSRs) have become a standalone sector due to their significant market share throughout the world instead of being considered under the food and beverage sector. The success of QSR site selection is directly related to land use and market potential estimation. This relationship has a significant influence on urban texture, identity and cities' development processes, given the high number of QSRs in urban spaces. Diverging from the current retail sector dynamics, the QSR sector brings to the table different needs in terms of trade area characteristics and spatial characteristics. In this respect, the aim of this research is to deliberate a methodological framework investigating site selection decisions of international QSRs and to establish a conceptual framework for an applicable model. Accordingly, first, the relationship between trade area analysis and site selection of international QSRs is examined. After that, trade area models of The Proximal Area Model, Reilly's Law of Retail Gravitation Model, Central Place Theory, Huff Model, Analog Model and Geographic
This paper compares efficiency of two and threedimensional visualization techniques which are developed for representation of spatial content of an urban historic site. The aim of this paper is to measure users' perception regarding the performance of these visualization techniques. Methodology is based on a questionnaire which is gathering the user's responses regarding comprehension and perception level of the case area's characteristics. The case study, which was held in Zeyrek urban historic site, comprises the application of 2D and 3D figures and schemes in order to represent the site characteristics, survey and analysis and proposals. As the fundamental finding of the study, it is concluded that spatial attributes and characteristics in 3D urban models are better defined than in 2D mapping technique. The study indicates that orientation sense of users and cognition of the townscape characteristics are the most prominent components of 3D urban model, generated within this case study.
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